100 books like Obliquity

By John Kay,

Here are 100 books that Obliquity fans have personally recommended if you like Obliquity. Shepherd is a community of 10,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Good Strategy Bad Strategy: The Difference and Why It Matters

Simon Court Author Of Founder's Legacy: 50 Game-Changing Leadership Lessons for Building a Great Business

From my list on books for founders trying to be in the 10% of businesses that succeed.

Why am I passionate about this?

For the last 25 years, I have been a coach to business founders, leaders, and leadership teams. My work has taken me to every continent from my base in London. A lot of my work is done behind closed doors, but I have been instrumental in building two unicorns in the last decade. I’m a founder myself and have always been fascinated by what it takes to succeed as a founder. I have a powerful conviction that learning to lead is the heart of it. The books I love are either based on real-world research or deeply practical and based on hands-on experience. Practice trumps theory every time in my world!

Simon's book list on books for founders trying to be in the 10% of businesses that succeed

Simon Court Why did Simon love this book?

This book makes strategy practical for founders, and strategy is so often done badly and contributes to business failure.

The essence of it is to recognize and solve the “decisive challenge.” For example, Elon Musk identified and solved the decisive challenge facing SpaceX when he made Falcon 9 the world’s first orbital class reusable rocket.

Back down to earth, strategy has to face the business challenges honestly and provide a coherent approach to tackling them. This book genuinely helps us to do just that.

By Richard Rumelt,

Why should I read it?

7 authors picked Good Strategy Bad Strategy as one of their favorite books, and they share why you should read it.

What is this book about?

When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.

Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is…


Book cover of Consumer Tribes

Chris Buckingham Author Of Business Planning for Games

From my list on translating your great ideas into a winning games business.

Why am I passionate about this?

Games and playing have always played a part of my life. I have created games and businesses and been fortunate enough to have worked with both at various levels as a mentor and guide. For me, this is the gift that keeps giving. The tee-shirt wearing creatives and the suit folk with their business acumen we seek to help scale our ideas. I have worked for years at the nexus of these tribes, and still find it a thrill to learn about the visions people have for the wonderful world of games and play and the oblique outcomes we couldn’t have predicted.

Chris' book list on translating your great ideas into a winning games business

Chris Buckingham Why did Chris love this book?

This book covers an often-overlooked aspect of finding a market and customers, users, or players for your game.

Tribes are the drivers of the traction you will need on social media and the impact your vision will have on your community. I love the case studies in this book, covering a global stage of BDSM through to the British Royal Family.

This book taught me the value of nurturing and caring for the diverse communities we serve.

By Bernard Cova, Robert Kozinets, Avi Shankar

Why should I read it?

1 author picked Consumer Tribes as one of their favorite books, and they share why you should read it.

What is this book about?

Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates…


Book cover of The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World

Chris Buckingham Author Of Business Planning for Games

From my list on translating your great ideas into a winning games business.

Why am I passionate about this?

Games and playing have always played a part of my life. I have created games and businesses and been fortunate enough to have worked with both at various levels as a mentor and guide. For me, this is the gift that keeps giving. The tee-shirt wearing creatives and the suit folk with their business acumen we seek to help scale our ideas. I have worked for years at the nexus of these tribes, and still find it a thrill to learn about the visions people have for the wonderful world of games and play and the oblique outcomes we couldn’t have predicted.

Chris' book list on translating your great ideas into a winning games business

Chris Buckingham Why did Chris love this book?

Reading this book made me think hard about alternative truths and the consequences of these alternatives for communities everywhere.

From fake news, disinformation, and misinformation this book takes the reader on a fascinating journey where brands are having to face the reality that their marketing and communications. These are being eroded in ways brands find hard to manage.

Demonstrating authenticity is becoming more difficult as is persuading an audience that a brand knows best, that they are experts in their field and that they can be trusted. Purpose is at times in conflict with stakeholders needs and Chenecey quickly moves through the political and social aspects of these challenges while asking the reader to consider their own beliefs and knowledge within this context.

By Sean Pillot de Chenecey,

Why should I read it?

1 author picked The Post-Truth Business as one of their favorite books, and they share why you should read it.

What is this book about?

FINALIST - Business Book Awards 2019 - Embracing Change Category Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn't seen as trustworthy, then when choice is available it will be rejected in favour of one that is. The Post-Truth Business provides a way forward for any organization wishing…


Book cover of The New Games Book

Chris Buckingham Author Of Business Planning for Games

From my list on translating your great ideas into a winning games business.

Why am I passionate about this?

Games and playing have always played a part of my life. I have created games and businesses and been fortunate enough to have worked with both at various levels as a mentor and guide. For me, this is the gift that keeps giving. The tee-shirt wearing creatives and the suit folk with their business acumen we seek to help scale our ideas. I have worked for years at the nexus of these tribes, and still find it a thrill to learn about the visions people have for the wonderful world of games and play and the oblique outcomes we couldn’t have predicted.

Chris' book list on translating your great ideas into a winning games business

Chris Buckingham Why did Chris love this book?

My copy is from 1976. It is a timeless classic that speaks to the human at the center of everything we play together.

This book serves to remind us that games don’t have to be digital experiences. Sometimes exploring ideas and being creative can lead to new paradigms of seeing each other as contributors to our joy and excitement of playing games.

I never tire of reading this book and learning of the scale and scope for being players and playing well together. The games in this book are co-created with a community of players, isn’t that the way it should be?

As game designers, when we pitch to investors, we often forget to include the joy and love that our customers, players, and users find in our games. 

By New Games Foundation, Andrew Fluegelman (editor),

Why should I read it?

1 author picked The New Games Book as one of their favorite books, and they share why you should read it.

What is this book about?

More than sixty games in which two to two hundred players can participate all require elements of trust and cooperation


Book cover of The Zigzag Principle: The Goal Setting Strategy that will Revolutionize Your Business and Your Life

Tissa Richards Author Of No Permission Needed: Unlock Your Leadership Potential and Eliminate Self-Doubt

From my list on leveling up your leadership.

Why am I passionate about this?

I’m a TedX and keynote speaker, leadership expert, and corporate facilitator. I’m also a repeat software founder and CEO. I work extensively with Fortune 1000 and hyperscale organizations to connect leadership and culture directly to organizational outcomes, as well as diversifying C-suites and corporate boardrooms. I’m passionate about guiding leaders to measurable outcomes and helping others learn from failure (yes, it happens to all of us!) Over the years, I’ve learned the key is understanding and embodying your own values so you can build resilience for yourself as an individual, your team, and your organization as a whole. I hope my list of recommended books helps you do just that!

Tissa's book list on leveling up your leadership

Tissa Richards Why did Tissa love this book?

We all need to have our conditioning challenged occasionally, and this book does exactly that.

It takes the idea that success is a straight line and turns it on its head. Rich Christiansen argues that the best goal setting isn’t linear. Instead, he encourages readers to literally zigzag to their goals. His book is important because it teaches leaders how to be nimble, flexible, and resilient.

The zigzag principle is simple, powerful, and offers a totally new way of approaching business (and life). 

By Rich Christiansen,

Why should I read it?

1 author picked The Zigzag Principle as one of their favorite books, and they share why you should read it.

What is this book about?

Zigzag Your Way to Success!

Have you ever set your sights on the top of a mountain and then started your ascent by heading straight through the trees and up the sheer cliffs? Or driven in your car to the other side of town-as the crow flies? Of course not! Because you instinctively know that, just as a river has to wend its way around obstacles, the best route is never actually a straight line!

In The Zigzag Principle, Rich Christiansen applies a foundational law of nature to business management, entrepreneurship, goal-setting, and life in general as he explores why…


Book cover of Goals! How to Get Everything You Want - Faster Than You Ever Thought Possible

Andreas Creutzmann Author Of Soft Skills for the Professional Services Industry : Principles, Tasks, and Tools for Success

From my list on soft skills for professionals and entrepreneurs.

Why am I passionate about this?

At the very beginning of my studies, I asked myself a question that still accompanies me today: “Why are some people successful and others not?” I've always been interested in people who are successful through their own efforts instead of building on the success of previous generations through their heritage. In my search for what distinguishes successful from less successful people, I began to read a variety of relevant books and attend seminars. These books and seminars dealt with the topics of success, personality development, marketing and sales, rhetoric, psychology, and management as well as self-management and personal productivity. To date, I've read several hundred books on these topics and attended a number of seminars.

Andreas' book list on soft skills for professionals and entrepreneurs

Andreas Creutzmann Why did Andreas love this book?

Brian Tracy stands for professional and personal success.

I have read many of his books and listened to his lectures. In his book Goals, he shows you how to set goals and achieve them. Goal clarity is a prerequisite for all success.

In this book you will learn everything about goal setting and how to achieve goals.

By Brian Tracy,

Why should I read it?

1 author picked Goals! How to Get Everything You Want - Faster Than You Ever Thought Possible as one of their favorite books, and they share why you should read it.

What is this book about?

Based on more than 20 years of experience and 40 years of research, this book presents a practical, proven strategy for creating and meeting goals that has been used by more than 1 million people to achieve extraordinary things in life. Author Brian Tracy explains the seven key elements of goal setting and the 12 steps necessary to set and accomplish goals of any size. Using simple language and real-life examples, Tracy shows how to do the crucial work of determining one's strengths, values, and true goals. He explains how to build the self-esteem and confidence necessary for achievement; how…


Book cover of Winning: The Unforgiving Race to Greatness

Steve Mastroianni Author Of Hobby Boss: Turn Your Passion Into Profits Online

From my list on to kick you into high gear.

Why am I passionate about this?

I have been interested in motivation, productivity, and growth my whole life. I find it fascinating how we all have 24 hours; however, some people can maximize that time to create success while others let it go to waste. It all comes down to mindset. As an entrepreneur, I’ve consumed countless books, courses, and coaching programs to create what I call the “Rockstar Mind.” It has helped me tour the world opening for bands like KISS, write two best-selling books and 3 hit songs, and run two online businesses while supporting my young family during a global pandemic. I’m always looking for the edge to create more impact in my day.

Steve's book list on to kick you into high gear

Steve Mastroianni Why did Steve love this book?

Tim’s stories about Michael Jordan are worth the price of admission alone. What I really love about this book is how Tim breaks down the mindset of a champion – what it takes to overcome the daily challenges that come your way and thrive when the odds are working against you. The audiobook version also has great chapter intros by Tim.

By Tim S. Grover, Shari Wenk,

Why should I read it?

1 author picked Winning as one of their favorite books, and they share why you should read it.

What is this book about?

'Tim Grover's teachings completely changed how I approached my professional career, helping me navigate the constant ups and downs that sport at the highest level brings.' Marcus Rashford, MBE
From the elite performance coach for Michael Jordan, Kobe Bryant, Dwyane Wade and many others - and the author of the powerful bestseller Relentless - a no-holds-barred formula for winning that is ideal for business people, athletes and anybody wanting to achieve success.

In Relentless, Tim Grover showed that you need to be tough and ruthless - towards others and yourself - to achieve your goals. Now, in Winning he takes…


Book cover of The 4 Disciplines of Execution: Achieving Your Wildly Important Goals

Donald Summers Author Of Scaling Altruism: A Proven Pathway for Accelerating Nonprofit Growth and Impact

From my list on essential reading for nonprofit leaders.

Why am I passionate about this?

I have spent most of my adult life using entrepreneurial business practices and principles to redesign and transform nonprofits. From my very first nonprofit organizational acceleration, I was hooked. The wealth one receives from helping other people is so much richer and more satisfying than money–altruism is truly life's greatest pleasure. You know the movie The Sixth Sense where the little kid sees dead people everywhere? I am the same way, except everywhere I look, I see uncaptured opportunities for social impact. I live and breathe social impact strategy, governance, financing, evaluation, and change management. Because by fixing problems in those areas, organizations are able to do more to make the world a better place.  

Donald's book list on essential reading for nonprofit leaders

Donald Summers Why did Donald love this book?

Planning is easy, but execution is hard. Nonprofit leaders can gain a clear, practical understanding of how to measure and execute an organization's progress toward social impact goals with the clear, simple, and compelling four disciplines of execution.

It is simply terrific for putting strategy into practice. You will learn the key concepts from 4DX. We found reading it like getting a new set of glasses that brings the world of management into focus and allows us to see a pathway to success.

By Chris McChesney, Sean Covey, Jim Huling

Why should I read it?

3 authors picked The 4 Disciplines of Execution as one of their favorite books, and they share why you should read it.

What is this book about?

Fully revised and updated, the definitive guide for leaders on how to create lasting organisational change.

Do you remember the last major initiative you watched die in your organisation? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities? By the time it finally disappeared, it's quite likely noone even noticed.

Almost every company struggles with making change happen. The 4 Disciplines of Execution: Revised and Updated is meant to help you reach the goals you've always dreamed of with a simple, repeatable, and proven formula. In this updated edition of…


Book cover of The Desire Map: A Guide to Creating Goals with Soul

Shari Leid Author Of Ask Yourself This: Ultimate Life Lessons From and For My Girlfriends

From my list on helping you live your most imperfectly perfect life.

Why am I passionate about this?

These are the books that changed my life and were the catalyst for a change in career from litigation attorney to life coach. I am also a Friendship expert who is currently traveling the US, meeting a stranger in every state to share a meal with. These books align with the way I live and the energy and lessons that I hope to share with everyone I meet. These are not just books to entertain but also books that have helped me get through some difficult times in life and have helped me find real purpose and meaning in the way I move through life.

Shari's book list on helping you live your most imperfectly perfect life

Shari Leid Why did Shari love this book?

This book changed my life. This is the book that taught me the power of journaling.

I found the journal prompts that the book offers to be useful and appreciate that they provided a guide that helped me define my core beliefs and taught me to listen to my inner voice in a way that brought about an easy method to figure out not only what is truly important to me but this method also helped me to define my goals and purpose in a no-fuss bare bones way.

This book was the catalyst that eventually led me to my career as a life coach. 

By Danielle LaPorte,

Why should I read it?

3 authors picked The Desire Map as one of their favorite books, and they share why you should read it.

What is this book about?

Your bucket list. Quarterly objectives. Strategic plans. Big dreams. Goals. Lots of goals and plans to achieve those goals-no matter what. Except ...

You're not chasing the goal itself, you're actually chasing the feeling that you hope achieving that goal will give you.

Which means we have the procedures of achievement upside down. We go after the stuff we want to have, get, or accomplish, and we hope that we'll be fulfilled when we get there. It's backwards. And it's burning us out.

So what if you first got clear on how you actually wanted to feel in your life,…


Book cover of Start With Why: How Great Leaders Inspire Everyone to Take Action

Luana Marques Author Of Bold Move: A 3-Step Plan to Transform Anxiety Into Power

From my list on moving through anxiety toward what matters most.

Why am I passionate about this?

Growing up in Brazil facing poverty and adversity, I was helped by my grandmother, who instilled in me a profound lesson: be the water, not the rock. She taught me the significance of adaptability in confronting uncertainty, stress, and discomfort. Later in life, while pursuing my PhD in clinical psychology, I discovered her teachings aligned with leading mental health practices. Today, I'm an associate professor at Harvard, a renowned global speaker, and an author, ardently committed to empowering individuals globally with evidence-based techniques to transform anxiety into power. Every book in this list resonates with my grandmother's wisdom about boldly navigating life and underscores the transformative potential of embracing discomfort. 

Luana's book list on moving through anxiety toward what matters most

Luana Marques Why did Luana love this book?

My journey with Simon Sinek's Start with Why: How Great Leaders Inspire Everyone to Take Action began during my tenure at Massachusetts General Hospital, where I was tasked with the integration of two research labs.

As I grappled with unifying two distinct cultures, I grabbed with motivating and integrating two distinct teams. On my quest for innovative methods to articulate ideas, I chanced upon Sinek's Golden Circle—a potent formula for inspiring action. This strategy begins with 'why', segues into 'how', and culminates with 'what'.

Since immersing in Start with Why, I've employed the Golden Circle in countless presentations, workshops, and meetings, tapping into the strength of collective values and a sharp sense of purpose. If you find yourself in a leadership role and feeling cornered, my recommendation is: Start with Why.

By Simon Sinek,

Why should I read it?

8 authors picked Start With Why as one of their favorite books, and they share why you should read it.

What is this book about?

THE MILLION-COPY GLOBAL BESTSELLER - BASED ON THE LIFE-CHANGING TED TALK!

WHAT READERS ARE SAYING ABOUT START WITH WHY:

'It's amazing how a book can change the course of your life, and this book did that' Reader Review

'Imagine the Ted Talk expanded to 2 hours long, with more depth, intrigue and examples' Reader Review

'What he does brilliantly is demonstrate his own why - to inspire others - throughout' Reader Review

'Wow. Wow. Wow. I cannot rate this book highly enough to take a different, positive approach to life and work' Reader Review

Discover your purpose with one simple…


5 book lists we think you will like!

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