100 books like Elon Musk

It was while on the job as an investment banker that I first heard about this new thing called Bitcoin, before the word "web3" entered the vernacular. Initially I was skeptical but curious. But I became convinced the underlying technology of blockchains was ushering in nothing short of a new internet. My father Don Tapscott and I agreed to collaborate on a major research initiative that became the international best-seller, Blockchain Revolution. Since then, I have traveled to 40 countries and seen first-hand how blockchain and now Web3 is changing the world, setting the stage for a new digital age. My new book charts a course for this coming transformation.

I’m the Founder & CEO of Widerfunnel, and the author of You Should Test That!. I launched Widerfunnel as the "anti-agency" with a purpose to prove that evidence-based decisions get the best results. Today, we run the experimentation, conversion rate optimization, qualitative research, and behavioral science programs for companies such as HP, Microsoft, Dollar Shave Club, The Motley Fool, TaylorMade Golf Company, and many more across all industries. I've spoken at over 300 events globally, sharing case studies, planning frameworks, and best practices of leading growth brands.

Rupert Scofield is the President & CEO of a global financial services empire spanning 20 countries of Latin America, Africa, Eurasia and the Middle East, serving millions of the world’s poorest families, especially women. Scofield has spent the better part of his life dodging revolutions, earthquakes and assassins in the Third World, and once ran for his life from a mob in Mogadishu, Somalia.

I’m a Penn State professor of sociology and demography who is interested in social inequality, demography, and public opinion. My family moved frequently when I was growing up—I lived in Colombia, Greece, and Mexico. I attended Brown University and worked at the U.S. Census Bureau as an analyst and Branch Chief for several years before returning to academia. My interest in inequality dates back to living in different countries with different cultures, politics, and standards of living. While I have long been interested in the demographics of poverty and inequality, in more recent years I’ve become interested in political polarization and why people disagree about a variety of social issues.

I have firsthand experience in some of the harshest environments on the planet. I’ve survived sub-zero temperatures, hurricane force winds, sudden avalanches…and a career on Wall Street. I served as team captain of the first American Women’s Everest Expedition, climbed the highest peak on every continent (the “7 Summits”), and skied to both the North and South Poles. I spent four years as an adjunct professor at the US Military Academy at West Point. Awarded the 2019 Ellis Island Medal of Honor. I have a beer named after me. I love dogs. Three heart surgeries could not slow me down. NY Times bestselling author of On the Edge. I’ve had some high profile failures and have been the butt of late night talk show opening monologue jokes. Come at me!

I’ve worked top-down with dozens of governments worldwide and bottom-up with many campaigns, start-ups, and social enterprises. I realised that the connecting thread is how to mobilise shared intelligence to address the big challenges like cutting carbon emissions or reducing inequality, and how to avoid the collective stupidity we all see around us. We waste so much of the insight and creativity that sits in peoples’ heads. I thought we were missing both good theory and enough practical methods to make the most of technologies – from the Internet to generative AI – that could help us. I hope that my book – and the work I do – provides some of the answers.

As a techno-optimist, I believe that technology can make us better!  Technology should make us stronger and healthier, technology should enable us to do things we couldn’t do without it, and technology should create an equitable future. In 25 years, I want superhuman eyesight, joints, and memory.  I want to travel with family and friends both physically and virtually through the metaverse. And I want to make sure that all of our data is used responsibly and ethically to optimize our home and community.  All of the books I selected (including mine!) build on these themes painting a picture of a future that is optimistic, and show us how we can be active participants in creating the future we want to see.  

I am a journalist who has strayed into book writing with a particular interest in the history of post-independent and contemporary India. My interest in this subject developed as an offshoot of reporting on landmark changes during the period of economic liberalization in the 1990s. One of the astounding stories of this period was the rise of the technology industry and the outsourcing business. A deeper study of this took me back to the period of independence in 1947 and decades before it.  

I’m a professional screenwriter with a passion for story structure. I’ve worked on film & TV projects for more than 25 years – not only as a writer for independent producers and studios such as Warner and Universal – but also as a development exec and creative consultant. Over time, I was shocked to see how many talented storytellers felt stuck between prescriptive paradigms and a “seat-of-the-pants” approach. So I set out to fill that void and defined a more flexible yet powerful method in my first book, Screenwriting Unchained, which I’ve now enthusiastically applied to TV series. I hope you enjoy the books on this list as much as I have!

I like understanding television as culturally situated. Television is constructed along a number of sites: cultural, institutional, ideological, historical, or via the different ways audiences understand it. Interrogating television and what it does as a medium was historically relevant because it was a mass medium. But how can we evaluate the medium in times of highly fragmented audiences? Because of this, exploring Netflix as a new form of ‘television’ has become so important to me. The authors all try to get to terms with how television has changed over its short existence. This helps us understand the medium better, as well as our current moment.