100 books like Re-Understanding Media

Largely recognized as McLuhan’s first major work, this book provides a trenchant analysis of 1940’s popular culture in the United States, with particular reference to print-media advertising. To this end, it consists of x chapters, each of which consists of an image culled from newspapers and magazines, accompanied by an insightful—and often ironic—text. Dismissed by some as lacking in direction and coherence, the book actually has a tightly woven narrative that sheds considerable light on the gender issues, technology, and power structures of the day. 

Mention has often been made of the extent to which Marshall McLuhan was a devout adherent of the Catholic faith. But little has been known about how he viewed the place of religion in the world particularly with reference to the fate of the Catholic Church. This carefully selected collection of McLuhan’s writings on religion provides one with clarifying insights into his views on a broad range of Church-related issues including the nature of conversion, the spiritualism of youth, the impact of technology on liturgy, and Vatican II.  Overall, by revealing that McLuhan viewed faith as a sense, the volume illuminates the connections he made between religion and media.  

This book explores McLuhan’s relationship with avant-garde art. While McLuhan’s engagement with artistic endeavours, has received some attention, Kitnick examines in detail not only how McLuhan’s work on art developed over an extended period, but how his views on artistic practice came to inform the work of others. He builds on McLuhan’s contention that art was not primarily a means of self-expression, but rather the basis for cultural exploration and environmental change. Drawing inspiration from figures such as James Joyce, T.S. Eliot, and Wyndham Lewis. McLuhan, according to Kitnick, saw members of the avant-garde as artists who work within conventional structures in order to disrupt them, thereby throwing them into relief. 

This book dovetails with those of Kitnick as well as Sharma and Singh. While framed by a broader concern with the emergence of the Toronto School of Communication, it gives particular attention to how McLuhan’s notions about “information art,” came to influence artistic practice through initiatives such as “N.E. Thing and Company” (NETCO), Robert Smithson’s West Coast work and “General Idea.” Echoing some of the issues raised by the Sharma/Singh collection, he examines these ventures through the lens of power and gender. It is impeccably edited and handsomely illustrated, in line with the high production standards of McGill-Queen’s University Press.

Jesikah Sundin is one of my absolute favorite indie authors. Not only are her pages rich with easter eggs and factual knowledge, she weaves them together in a magical way that makes her stories utterly impossible to put down. Of Heart and Stone is technically the second book in the Ealdspell Cycle, but as they’re standalones, you can read them out of order just fine. And this Snow White retelling is so worth the read. Not only does she intermingle a world of technology and magic, she does it so seamlessly it feels completely natural. Add in that she writes delightful slow-burn romance, and add in the feminist vibes that make her stories deeper still, and truly, you’ll inhale the whole series.

Michael Pollan’s scientific and personal investigations into the powers of psychedelics reveal how malleable our brains and minds are and illustrate the potential for people to change from a closed-minded way of viewing the world to one that is considerably more open-minded.

Pollan’s review of the scientific research on psychedelics shows, for instance, that the psychedelic compounds can lead to changes in the openness to experience dimension of Big Five personality traits. This and other similar findings, as well as Pollan’s narrative about his own personal experiences, are useful for suggesting another potential mechanism for changing minds.

Diamandis’ book is one of hope, sort of like applying Kurzweil’s futurism to pure business. And like his friend Kurzweil, the author’s enthusiasm is contagious: one emerges from this book ready to march forth and change the world.

Peter insists that while we may look back at the successes of Zuckerberg or Musk, the best is yet to come; that looking back a few decades from now, people will think: “this was a formidable time to set out and start a business”.

Indeed that was the case at the first stages of every industrial revolution, and the 4th should bear no different. Unless entrepreneurship is suffocated by Big Tech incumbents and overly cautious regulators. 

Mumford’s classic describes the emergence of hierarchical power systems that subjugate both humans and the more-than-human nature, from ancient Egypt to modern capitalism and the “Pentagon of Power”. The book takes on the technocratic worldview, inherent in modern capitalism, with a huge scope of knowledge and remarkable detail, combined with Mumford’s deep humanism. Mumford also coined the term “Megamachine” to which I refer in my own book.

In The Innovators, Walter Isaacson reminds us that “innovation occurs when ripe seeds fall on fertile ground.” Like the earth beneath our feet, we stand on stratum upon stratum of technological innovation, each with unique markers of its age.

Sometimes, the right idea, person, or group of people arrives at the right time to sow the seeds of something new. Isaacson explores how this phenomenon, teaching us how the collaboration of many individuals working across time and space helped usher in the first digital age in a highly readable survey of the main players and events.

As we stand on the brink of a second digital age, we would do well to search our history for lessons before stepping into the future.

In researching this list, I was surprised to learn it had been over a decade since this book's release. At the time, in 2014, I'd never read anything that had so accurately captured the madness of social media and how it might be affecting our psychology and the world. It perfectly captured my own anxiety about the changing nature of the internet. 

Some dinged the book for not accurately portraying Silicon Valley, but like many of Eggers's books, it is more of an allegory. It has as much to say about online status seeking and groupthink as it does about big technology monopolies. And the film is nothing like the novel, so please don't miss the book because of it.