Why am I passionate about this?
I have made it my business to teach basic business skills to creative professionals who should have learned them in school but, alas, did not because it’s not taught in school. This has for years perpetuated a “starving artist” mentality amongst creative professionals, who are naturally talented and could easily bring their creativity to the business side of their business, if only they knew how. That’s the mission I’m on with all of my work through marketing-mentor.com
Ilise's book list on business books for creative professionals
Why did Ilise love this book?
Essential Skill #5 for Creatives: Connecting
Business is all about relationships and people do business with people they know, like, and trust. But if you hate networking, as many creatives do, it’s hard to build those essential relationships. That’s why this book is perfect for you. McPherson provides a simple framework for the much more useful skill of connecting with others. She makes learning it palatable and doable for introverts and makes an especially strong argument for why, in the 21st century, connecting is so essential to succeed in business.
1 author picked The Lost Art of Connecting as one of their favorite books, and they share why you should read it.
Uncover a new way to network and build relationships that last!
Networking is often considered a necessary evil for all working professionals. With social media platforms like Linkedin, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier. Yet, these connections often feel transactional, agenda-driven, and dehumanizing, leaving professionals feeling burnt out and stressed out.
Instead, we should connect on a human level and build authentic relationships beyond securing a new job or a new investor for your next big idea. To build real and meaningful networking contacts, we need to go back to basics,…