After years of struggling to start my own business, I had a revelation that changed everything for me. The best marketers weren’t marketers—they were resourceful punks, propagandists, cult leaders, and other assorted riff-raff. I began to adopt their tactics, and I started having some success—first as a freelance copywriter and then as a marketing agency owner. Ever since, I’ve been obsessed by the weird psychology we fall into when we’re with other humans and how people can hack that psychology to make others do what they want.
It was during the earliest days of the first Trump campaign, and I was reading this one-hundred-plus-year-old book with one of the first debates playing in the background. It felt like he had used this book as his operating manual (although I'm almost positive he never read it). When I got home, I started telling my friends, "I think this guy could win." They thought I was crazy. The rest was history.
This book is the definition of timeless. Le Bon was remarkably perceptive about what makes groups of people react in certain ways and how leaders can get them to do their bidding.
One of the most influential works of social psychology in history, The Crowd was highly instrumental in creating this field of study by analyzing, in detail, mass behavior. The book had a profound impact not only on Freud but also on such twentieth-century masters of crowd control as Hitler and Mussolini — both of whom may have used its observations as a guide to stirring up popular passions. In the author's words, "The masses have never thirsted after the truth. Whoever can supply them with illusions is easily their master; whoever attempts to destroy their illusions is always their victim."…
As the eldest daughter raised in an Evangelical home in rural Pennsylvania, I was immersed in normative, Anglo notions of gender and the family. I built on this embodied experience to cultivate expertise in discourse about the family and labor in early revolutionary Cuba. Perhaps surprisingly, the celebration of patriarchy, monogamy, and heterosexuality that bracketed my youth was also an important element of Cuban revolutionary discourse of the 1960s—albeit within a very different context. I received my PhD in Latin American and Caribbean History from the University of North Carolina, Chapel Hill and was an Andrew W. Mellon Postdoctoral Fellow at Dartmouth College. I am now an independent scholar.
This transformative book explores the early years of the Cuban Revolution from the ground up, arguing that revolutionary leadership constructed hegemony gradually—gaining popular support by creating a “grand narrative” that envisioned the Revolution as an opportunity for spiritual and political redemption. Guerra shows that leaders also censured alternative narratives and voices that challenged their monopoly over power. And because government organizations deputized citizens to defend the state, they inadvertently created “unintended dissidents,” as well as vast numbers of supporters. These arguments and more make this exceptional book a controversial one as well.
In the tumultuous first decade of the Cuban Revolution, Fidel Castro and other leaders saturated the media with altruistic images of themselves in a campaign to win the hearts of Cuba's six million citizens. In Visions of Power in Cuba, Lillian Guerra argues that these visual representations explained rapidly occurring events and encouraged radical change and mutual self-sacrifice. Mass rallies and labor mobilizations of unprecedented scale produced tangible evidence of what Fidel Castro called ""unanimous support"" for a revolution whose ""moral power"" defied U.S. control. Yet participation in state-orchestrated spectacles quickly became a requirement for political inclusion in a new…
I have read the future studies literature for decades. A few years ago an alumnus suggested that my university should create a course about the future. My dean encouraged me to look into it. On reading Bishop and Hines, Teaching About the Future, I was struck by the maturity of the field, the strength of their program that they describe, and the fact that they bemoan the lack of a book that could introduce newcomers to the field. I decided that I could write such a book, combining the latest research in the field with my own understandings of interdisciplinarity, world history, economics, and political activism.
This is a pleasure to read and full of good ideas.
Most of the book deals with errors in how people make future-oriented decisions, and how we can overcome these errors. Yet the author also has good advice about how we should go about predicting plausible futures. He notes that experts with a flexible worldview make better predictions than those who follow a narrow belief or ideology.
Plenty of books offer useful advice on how to get better at making quick-thinking, intuitive choices. But what about more consequential decisions, the ones that affect our lives for years, or centuries, to come? Our most powerful stories revolve around these kinds of decisions: where to live, whom to marry, what to believe, whether to start a company, how to end a war.
Full of the beautifully crafted storytelling and novel insights that Steven Johnson's fans know to expect, Farsighted draws lessons from cognitive science, social psychology, military strategy, environmental planning, and great works of literature. Everyone thinks we are…
I am a Greek social psychologist and have spent much of my academic career studying myths and stories in social life - stories, even when inaccurate or wrong, serve to create meaning, a fragile and valuable resource, especially in these post-truth times. At the same time, I believe that we must not lose sight of the distinctions between story and fact, fantasy and reality, truth and fiction. I am greatly concerned that the social sciences today, as shaped by the academic publishing game, are preoccupied with trivia and act as black holes into which meaning disappears. I strongly believe that it is our responsibility to restore the meaningfulness of academic research.
This is a must for any aspiring social scientist. Ironically entitled, the book offers a brilliant account of how many researchers in the social sciences resort to esoteric jargon and abstruse arguments to promote themselves in their academic micro-fiefdoms, defend their areas of expertise from outsiders but also to obfuscate and conceal their own ignorance. The book, however, can also be read on how to write well andget published in the social sciences.
Modern academia is increasingly competitive yet the writing style of social scientists is routinely poor and continues to deteriorate. Are social science postgraduates being taught to write poorly? What conditions adversely affect the way they write? And which linguistic features contribute towards this bad writing? Michael Billig's witty and entertaining book analyses these questions in a quest to pinpoint exactly what is going wrong with the way social scientists write. Using examples from diverse fields such as linguistics, sociology and experimental social psychology, Billig shows how technical terminology is regularly less precise than simpler language. He demonstrates that there are…
I’ve had a life-long interest in genocide dating back to my teenage years, when I read Simon Wiesenthal’s book The Murderers Among Us. Wiesenthal introduced me to the idea that governments sometimes murdered innocent people and could elude justice for their crimes. The question of human evil interacted with my theological interest in the problem of evil generally. Both genocide scholars and theologians were posing similar questions: how could people or God permit the occurrence of wanton evil when it was in their power to avoid it? And what should we do about genocide after it has happened? These questions launched my research into genocide and continue to fuel my study of this topic.
James Waller’s scintillating book is for readers seeking answers to big questions. When studying the Holocaust and similar events, students invariably ask: how could human beings do such things to other people? Waller addresses this question in a tour-de-force that may be the best single book yet written on the “why” of genocide. His study is particularly compelling because he focuses not on race fanatics (Hitler, Himmler) nor ideological zealots (Pol Pot, Mao Tse Tung) but on the rank-and-file, without whom the architects of genocide could never build their charnel empires in the first place.
The second edition of his book is especially useful because he reviews both iconic and newer psychological theories of genocide perpetration. For Waller, the dynamics underlying genocide are complex. His key finding is that the potential for extreme violence resides within each person. Eschewing aberrationist theories that portray such violence as deviant, Waller invites us…
Social psychologist James Waller uncovers the internal and external factors that can lead ordinary people to commit extraordinary acts of evil. Waller offers a sophisticated and comprehensive psychological view of how anyone can potentially participate in heinous crimes against humanity. He outlines the evolutionary forces that shape human nature, the individual dispositions that are more likely to engage in acts of evil, and the context of cruelty in which these extraordinary acts can emerge. Eyewitness accounts are presented at the end of each chapter. In this second edition, Waller has revised and updated eyewitness accounts and substantially reworked Part II…
There are so many different ways of thinking and writing about history. I first noticed this while studying at university, when I saw just how different economic history looked from other kinds of history. I later learned that all kinds of historical writing are forms of literature, only they are rarely recognized as such. I am now a university professor and this is my area of expertise: the overlap between the philosophy of history and economics. The books on this list are great examples of unusual or ‘weird’ works on history that challenge some of our deepest assumptions about what history is and how best to think or write about it.
This book is the most relentlessly pessimistic book I have ever read. It will help you overcome optimism. The volume is comprised mostly of short aphorisms, each with their own title, and I’d say the titles alone are worth the price of entry. But more to the point, there is a fantastic essay in the middle called "Faces of Decadence," which tells the story of history as a story of decay and decline. It’s a familiar refrain, but I think the version that appears here is among the best. Certainly the most stylish.
E. M. Cioran confronts the place of today's world in the context of human history-focusing on such major issues of the twentieth century as human progress, fanaticism, and science-in this nihilistic and witty collection of aphoristic essays concerning the nature of civilization in mid-twentieth-century Europe. Touching upon Man's need to worship, the feebleness of God, the downfall of the Ancient Greeks and the melancholy baseness of all existence, Cioran's pieces are pessimistic in the extreme, but also display a beautiful certainty that renders them delicate, vivid, and memorable. Illuminating and brutally honest, A Short History of Decay dissects Man's decadence…
Guy Beiner specializes in the history of social remembering in the late modern era. An interest in Irish folklore and oral traditions as historical sources led him to explore folk memory, which in turn aroused an interest in forgetting. He examines the many ways in which communities recall their past, as well as how they struggle with the urge to supress troublesome memories of discomfiting episodes.
A concise and lucid sociological treatise that relates forgetting to the transitions and rapid changes of contemporary urban life, which has eroded the ways in which societies traditionally remembered the past.
Why are we sometimes unable to remember events, places and objects? This concise overview explores the concept of 'forgetting', and how modern society affects our ability to remember things. It takes ideas from Francis Yates classic work, The Art of Memory, which viewed memory as being dependent on stability, and argues that today's world is full of change, making 'forgetting' characteristic of contemporary society. We live our lives at great speed; cities have become so enormous that they are unmemorable; consumerism has become disconnected from the labour process; urban architecture has a short life-span; and social relationships are less clearly…
I’m a program host with The Shift Network and have interviewed hundreds of experts on the topics of ancestral healing, mediumship, and the “veil between the worlds.” I was drawn to these topics because of my discoveries of ancestral trauma in my family tree, including an ancient curse and a fiery mine disaster. Eventually, I realized we ALL have generational trauma. Just watch the news—we’re all acting out from inherited trauma, and we need to heal our own stuff in order to heal the global condition. I feel like it’s my life’s work to heal my family’s trauma-based dysfunctions and spread the word to others doing the same work.
Not only do I love Thomas Hübl’s vibe, but I also really appreciate his writing and the way he comprehends the effects of generational trauma. From reading his work, I’m able to see the big picture of humanity and how we must all work together to release global traumas if we’re ever going to get along.
Much of his work focuses on Holocaust victims, survivors, and their families. Even though my family is not directly affected by this horrible chapter in human history, I learned so very much about the dynamics of generational trauma from his work.
What can you do when you carry scars not on your body, but within your soul? And what happens when those spiritual wounds exist not just in you, but in everyone in your life?
Whether or not we have experienced personal trauma, we are all - in very real ways - impacted by the legacy of familial and cultural suffering. Recent research has shown that trauma affects groups just as acutely as it does individuals; it bridges families, generations, communities, and borders. "I believe that unresolved systemic traumas delay the development of the human family, harm the natural world, and…
As an experimental social psychologist, who has conducted years of empirical research on bullshitting behavior and bullshit detection, I’ve found compelling evidence that the worst outcomes of bullshit communications are false beliefs and bad decisions. I’m convinced that all of our problems, whether they be personal, interpersonal, professional, or societal are either directly or indirectly linked to mindless bullshit reasoning and communication. I’m just sick and tired of incompetent, bullshit artists who capitalize by repackaging and selling what I and other experimental psychologists do for free. It’s time the masses learn that some of us who actually do the research on the things we write about can actually do it better.
James Alcock is the only social psychologist I know who could write a clear, accessible, and comprehensive volume on the psychology of belief—particularly how our thoughts and feelings, actions and reactions, respond not to the world as it actually is but to the world as we believe it to be. No matter how much you think you know about beliefs, and no matter what you actually believe, any reader will find surprises in Alcock’s treatise, such as why so many people cling to beliefs that are foolish, self-destructive, and wrong, believing them to be wise, self-protective, and right. Belief convinced me that faulty beliefs, arising from misapprehension about the cause of a disease, misperceptions of an enemy’s actions, misreading a lover’s motive, misconceptions about which, if any, gods are real, can lead to irrational, maladaptive, and sometimes deadly actions.
An expert on the psychology of belief examines how our thoughts and feelings, actions and reactions, respond not to the world as it actually is but to the world as we believe it to be.
This book explores the psychology of belief - how beliefs are formed, how they are influenced both by internal factors, such as perception, memory, reason, emotion, and prior beliefs, as well as external factors, such as experience, identification with a group, social pressure, and manipulation. It also reveals how vulnerable beliefs are to error, and how they can be held with great confidence even when…
I’ve been fascinated by UFOs since I was a kid, but it wasn’t until I met a Martian in 2016 that I started writing about them. To be more specific, I stumbled across a bizarre 1926 article about a man in telepathic communication with a Martian named Oomaruru. I then delved deeper into the beliefs about intelligent Martians at that time. It led to my writing The Big Book of Mars, which touched on the UFO phenomena in the 1940s and ‘50s. But knowing there was so much more to explore, I began writing We Are Not Alone, which is now my 8th book.
David Halperin is a Professor Emeritus of Religious Studies at the University of North Carolina, Chapel Hill. And an ex-teenage ufologist.
I spoke with him during my research for my book about possible Biblical references to UFOs and aliens. He offers a scholarly perspective on the subject, which you can read much more about in Intimate Alien. The book also follows his personal journey through the subject matter, which began in his youth, and offers fascinating thoughts and insights on this truly unusual phenomenon.
A voyage of exploration to the outer reaches of our inner lives.
UFOs are a myth, says David J. Halperin-but myths are real. The power and fascination of the UFO has nothing to do with space travel or life on other planets. It's about us, our longings and terrors, and especially the greatest terror of all: the end of our existence. This is a book about UFOs that goes beyond believing in them or debunking them and to a fresh understanding of what they tell us about ourselves as individuals, as a culture, and as a species.
