100 books like No Logo

Though set less than a century ago, the world of Steinbeck’s novel is so very different from our own. This masterpiece follows the Joad family as they head west to California, escaping the hardship and poverty of the Oklahoma Dust Bowl.

Depression-era America is described with such detail and emotion that the reader feels almost like a companion of the Joads, each of whom are rendered with precision and depth. In other hands, this might have been a grim, gloomy tale, but Steinback evokes themes of loyalty, kindness, and pride with peerless power and skill.  

We’ve been told ‘the market knows best’ for a long time, and we’re now seeing the economic, political, and environmental breakdown which comes from arranging society around the market’s diktat. Worse, we’ve been here before.

In Late Victorian Holocausts, the late historian Mike Davis documents the most shocking historical consequences of organising societies to please the market. In the heyday of the British Empire, London’s obsession with ‘leaving it to the market’ extended to letting profit dictate who should eat and who should starve.

After the British stripped away traditional social networks on which the majority could depend in times of crisis, people found that ‘the market’ demanded food be shipped from where it was needed, to where there was money. The loss of millions of lives to famine was not the result of ‘backwardness’ and ignorance, but of ‘modernity’ and the market. 

It’s impossible to understand the modern economy without grasping the importance of debt, and no one understands debt better than Ann Pettifor.

Pettifor spent more than a decade campaigning to cancel the unjust and unpayable debt of African, Asian, and Latin American countries – debt that was causing mass impoverishment and robbing people of their rights and livelihoods. Then she turned her attention to the damage that debt was doing in the West, predicting the financial crash of 2007-8.

For Pettifor, the problem started in the early 1970s, when the financial system was ‘freed’ by politicians from the constraints which had forced it to behave in a more reasonable way up to that point. Pettifor argues that we won’t be able to deal with our economic problems until we constrain our banks once more.          

“I hear people say we have to stop and debate globalization. You might as well debate whether autumn should follow summer.”

In 2005, Tony Blair told his party that a new, free-market, globalized form of capitalism was inevitable. Filipino theorist, activists and later politician Walden Bello begged to differ. He believed globalization was a political choice, and one that suited Western elites and their multinational corporations, at the expense of the mass of humanity.

In Deglobalization, Bello sets out to show how things could be different, imagining a more diverse international economy centred on the principle of being as democratic as possible.

Published in 2001, The Constant Gardener is my favorite le Carre Novel. A British diplomat in Nairobi, Justin Quayle, is informed his activist wife, Tess has been killed in a remote part of Kenya along with a doctor friend. As Quayle investigates her life (in a similar way to Eric Ambler unfolds Dimitrios’s life), he uncovers her work exposing large pharmaceutical companies’ unethical experiments in the poorest regions of Africa. This leads to her brutal death and cover-up at a diplomatic and political level. It is an exceptional book that makes you rethink how medicine and the industry behind it operates. After the collapse of the USSR, le Carre seemed to struggle with his work, The Constant Gardener though, kick-started another two decades of great writing from him.

A brilliant sweep through the millennia of commerce around the world. If you think globalization happened over the last quarter-century, you are wrong by about 5000 years. Find out how and why.

I first read Shibumi in the 1970s when it was originally published, and it changed my entire philosophy about life. The cast of characters, led by assassin Nicholai Hel, his concubine Hana, and other characters are exquisitely well drawn, and each has their own distinct character traits, some endearing and others truly despicable. The book is at once exciting, sexy, funny, satirical, philosophical, and educational. Readers learn about Japanese, Chinese, and Basque cultures, World War II history, and even spelunking, all the while Nicolai deals with the evil forces of the CIA, NSA, MI5, and MI6. A brilliant writer, Trevanian was also a philosopher of sorts, giving us his take on society and how we relate to one another. One of those books that hold up well over time and you just never forget.

Banks is a freak of nature: he wrote sci-fi of the pinkest blood as well as prize-winning literary fare; all it took to indulge this duality was the use of a spare initial. The Business is one of the subtler interlopers: a minimalist, monochrome cover and a tale of corporate greed. Banks dials what could have been a staid techno-thriller up to 11 with killer prose, a razor-sharp protagonist, and outrageous flirting with the edges of possibility: magnates who get their jollies beaching cruise liners, hollowed-out mountain lairs, revving supercars to the destruction around the Swiss mountains. This is a novel that pops with the wit and flair of a writer at the height of his powers and determined to have a blast.

At a time when businesses are targeting net zero carbon emissions, Net Positive is a rallying cry for leaders to embrace a wider definition of sustainability.

As Paul Polman, former CEO of Unilever, who I’ve had the privilege of interviewing, and Andrew Winston explain net positive companies improve the lives of everyone they touch, increasing long-term shareholder returns in the process; take ownership of social and environmental impacts their business models create, viewing these as opportunities to innovate; and partner with competitors, civil society and governments to drive transformative change. 

Although some concepts presented in this book were not new to me, the authors’ examples add meaningful perspective. Net Positive affirmed my belief in purpose-led organizations and the power of business to do more.

Brooks represents a unique spin on the globalization thesis. He argues that the globalization of production, whereby multinational corporations disperse production around the world, has had a profound effect on security by promoting peace amongst developed economies.

Nonetheless, as we find in our book, he argues that the effect of the globalization of production is differential across types of states, as it is likely to promote conflict between developing states.