Why am I passionate about this?
Bertrand Jouvenot is a French marketing influencer and prominent writer on business, management, marketing, branding, and digital. He has spent over twenty years in a variety of senior marketing roles. He now teaches at several business and fashion schools for Chinese and European students as well as consulting to various businesses. Bertrand lives in Paris, France, and writes for Le Monde, The Harvard Business Review, Forbes, Mediapart, Stratégies, le Journal du Net, Les Echos, and Influencia, the prestigious French quarterly print magazine spotting trends in marketing, communication, and creation.
Bertrand's book list on Buddhist philosophy and mindfulness
Why did Bertrand love this book?
Start with the beginning. The Dhammapada is the Buddhism inaugural book. In it are the words of the Buddha himself, teaching that all suffering stems from desire and that the way to attain freedom is to purify the heart and follow the way of truth. Very accessible, the words used in this ancient book capture the Buddha's original intuitions, thoughts, and teachings with great simplicity.
1 author picked Dhammapada as one of their favorite books, and they share why you should read it.
The Dhammapada is one of the most popular and accessible books in all of Buddhist literature. In it are the words of the Buddha, teaching that all suffering stems from desire and that the way to attain freedom is to purify the heart and follow the way of truth. Thomas Byrom's verse rendering of the Dhammapada uniquely captures the Buddha's original teachings with simplicity and lyricism.
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