73 books like Spin Selling

By Neil Rackham,

Here are 73 books that Spin Selling fans have personally recommended if you like Spin Selling. Shepherd is a community of 10,000+ authors and super readers sharing their favorite books with the world.

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Book cover of The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

Why am I passionate about this?

I have always tried to be "the best that I can be'' at anything. These books helped me be the best that I could be at commercial investment real estate sales...without hype...just good solid advice.

Adam's book list on books for anyone looking to begin a career in commercial investment real estate by authors who "have been there and done that"

Adam Von Romer Why did Adam love this book?

Tim Ferris is a genius. In his book, he describes how he crafted a lifestyle while building a very successful business. This book demonstrates how to make the most of your extremely busy day in commercial real estate and creates a "maximum value/productive capacity" that is crucial when getting started in a commercial investment career.

He discusses how he went from micro-managing everything to virtually managing nothing, all while traveling the globe and having some life-changing adventures. He is the undisputed king of outsourcing and taking back control of your life.

I read this book and started to implement some of his concepts immediately, and while I am not working 4 hours a week, I am not working 60-70 hours either; I am getting down there!


By Timothy Ferriss,

Why should I read it?

11 authors picked The 4-Hour Workweek as one of their favorite books, and they share why you should read it.

What is this book about?

A new, updated and expanded edition of this New York Times bestseller on how to reconstruct your life so it's not all about work

Forget the old concept of retirement and the rest of the deferred-life plan - there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book is the blueprint.

This step-by step guide to luxury lifestyle design teaches:

* How Tim went from…


Book cover of Secrets of Power Negotiating

Why am I passionate about this?

I have always tried to be "the best that I can be'' at anything. These books helped me be the best that I could be at commercial investment real estate sales...without hype...just good solid advice.

Adam's book list on books for anyone looking to begin a career in commercial investment real estate by authors who "have been there and done that"

Adam Von Romer Why did Adam love this book?

The Secrets of Power Negotiating by Roger Dawson in one of the best books I have ever read on the topic. Roger’s take on the process of negotiations is refreshing and user-friendly.

The book isn’t a stuffy academic tome about what could happen in a negotiation; it is about what does happen on a daily basis. I read the book, bought the cassette tapes (that’s how old I am), and learned all the “gambits” I could. I have used his tips and techniques daily ever since…everything is a negotiation. Plus, he has a really cool accent! 

By Roger Dawson,

Why should I read it?

2 authors picked Secrets of Power Negotiating as one of their favorite books, and they share why you should read it.

What is this book about?


“This is perhaps the best book on negotiating ever written. Roger’s powerful, practical principles will save or make you a fortune in the months and years ahead.” —Brian Tracy, author, Eat That Frog! and Million Dollar Habits

“This is the one negotiating book that really opened my eyes and gave me practical tools I could use immediately.” —Timothy Ferriss, bestselling author of The 4-Hour Work Week

“A fast, entertaining read that should be required reading for anyone who deals with people. Highly recommended.” —Ken Blanchard, coauthor of The One Minute Manager

“I can’t believe it! Here’s a book that is…


Book cover of Winning Through Intimidation: How to Be the Victor, Not the Victim, in Business and in Life

Why am I passionate about this?

I have always tried to be "the best that I can be'' at anything. These books helped me be the best that I could be at commercial investment real estate sales...without hype...just good solid advice.

Adam's book list on books for anyone looking to begin a career in commercial investment real estate by authors who "have been there and done that"

Adam Von Romer Why did Adam love this book?

This is the “playbook” for commercial real estate. Even though Robert Ringer wrote this book in 1973 he absolutely hit the nail on the head.

He teaches you “straightforward, easy-to-understand terms, how to defend yourself against the intimidators of the world.” Robert Ringer even identifies the “intimidators” and in a humorous and entertaining way.

The most amazing part is that once you have read the book, you will instantly recognize the characters from the book in your daily life.

By Robert Ringer,

Why should I read it?

2 authors picked Winning Through Intimidation as one of their favorite books, and they share why you should read it.

What is this book about?

#1 New York Times Bestseller! Why is Robert Ringer's classic Winning through Intimidation still one of the most talked about personal-development books of all time? Because it teaches you how to defend yourself against the intimidators of the world.

Believe it or not, the results a person obtains are inversely proportionate to the degree to which he is intimidated; it's not what you say or do that counts, but what your posture is when you say or do it! Those who choose to be ostriches and believe they can wish away these realities invite an enormous amount of unnecessary pain…


Book cover of Move the Sale Forward: Position Yourself and Your Business to Make Things Happen

Why am I passionate about this?

I have always tried to be "the best that I can be'' at anything. These books helped me be the best that I could be at commercial investment real estate sales...without hype...just good solid advice.

Adam's book list on books for anyone looking to begin a career in commercial investment real estate by authors who "have been there and done that"

Adam Von Romer Why did Adam love this book?

I have read and re-read possibly dozens of books on selling and cold calling and John Klymshyn is the only author, speaker, and seminar leader that I really align with. He is straightforward about sales while being non-confrontational and non-manipulative.

He also writes with a great deal of humor and insight. I have had dinner with John and some long conversations and the most amazing thing is that John walks the talk and is the real deal.

Want to know how to connect with people in a sales situation and have them feel better for it…read this book! 

By John Klymshyn,

Why should I read it?

1 author picked Move the Sale Forward as one of their favorite books, and they share why you should read it.

What is this book about?

A sales cycle is a conversation that the sales person manages...and moves forward. --wisdom from a veteran of 250,000 cold calls! And the hardest part of selling is getting that conversation started. Though most sales gurus emphasize the closing process, John Klymshyn says that closing is easy...but setting things up the right way is hard. He offers * practical secrets--how to open the conversation and ensure it travels the right direction * tools for salespeople at any level: CEO, Manager, or frontline newbie * exercises to raise and keep spirits high and practice in keeping one's edge, because maintaining focus…


Book cover of Unlimited Selling Power: How to Master Hypnotic Selling Skills

Bernie De Souza Author Of Getting "Yes" Decisions: What insurance agents and financial advisors can say to clients.

From my list on closing skills for insurance agents and network marketers.

Why am I passionate about this?

I see salesmen talking and selling, but never being able to close. They use outdated techniques from 30 years ago. The world now is over exposed and over marketed to. Buyers are more sophisticated. We have to change.

Bernie's book list on closing skills for insurance agents and network marketers

Bernie De Souza Why did Bernie love this book?

Focus and controlling our prospects’ attention is the first step. Add some conversational hypnosis and we will have more influence over the outcome.

The authors believe in carefully crafted sales scripts to talk to the unconscious mind of our prospects. While these structure sentences seem challenging at first, we gradually become aware of their power as we progress through this book.

By Donald Moine, Kenneth Lloyd,

Why should I read it?

1 author picked Unlimited Selling Power as one of their favorite books, and they share why you should read it.

What is this book about?

Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer's trust and make sales.


Book cover of Hacking Sales: The Playbook for Building a High-Velocity Sales Machine

Ryan Buckley Author Of The Parallel Entrepreneur: How to start and run B2B businesses while keeping your day job

From my list on how to start a side hustle.

Why am I passionate about this?

I studied economics and environmental policy but landed in entrepreneurship. I wrote The Parallel Entrepreneur after I sold my first company and continued to work on Rbucks, my blog, after I joined the next company. Outside of work I volunteer frequently in my community. I’m an Associate Professor in the Business Department at Diablo Valley College, where I teach marketing and sit on the advisory boards for both the Business and Computer Science departments. I also lead the Diablo Valley Tech Initiative (DVTI), an economic development organization incubated at DVC. Related to DVTI, I run Lamorinda Entrepreneurs, a community group that promotes and supports local entrepreneurship. I have a Master’s in Public Policy from the Harvard Kennedy School and a MBA from the MIT Sloan School of Management.

Ryan's book list on how to start a side hustle

Ryan Buckley Why did Ryan love this book?

Max is one of the thought leaders in modern sales development and acceleration. His book is full of actionable advice for the modern sales rep – and entrepreneur – to blast through the building and closing of a sales pipeline. Since entrepreneurship requires selling, I highly recommend this book.

By Max Altschuler,

Why should I read it?

1 author picked Hacking Sales as one of their favorite books, and they share why you should read it.

What is this book about?

Stay ahead of the sales evolution with a more efficient approach to everything

Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You'll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and…


Book cover of The Only Sales Guide You'll Ever Need

Rob Walling Author Of Start Small, Stay Small: A Developer's Guide to Launching a Startup

From my list on building and growing a startup.

Why am I passionate about this?

I’m a serial entrepreneur who’s built and sold several startups. I’ve been helping non-venture-backed startup founders since 2005 and now I run the first startup accelerator for bootstrappers, called TinySeed. I’ve invested in 57 startups, but I don’t believe the only way to start a SaaS company is to raise money. I host the most popular podcast for bootstrappers, called Startups for the Rest of Us. I also run the most well-known conference and online community for non-venture-track SaaS founders, called MicroConf.

Rob's book list on building and growing a startup

Rob Walling Why did Rob love this book?

Selling is and always has been about the personal relationship between the buyer and the seller. People buy from people they know and trust. Iannarino does a fantastic job outlining the essential behaviors (self-discipline, accountability, competitiveness, resourcefulness, storytelling, diagnosing) for effective sales and these principles will be requisite for all startup founders.

By Anthony Iannarino,

Why should I read it?

1 author picked The Only Sales Guide You'll Ever Need as one of their favorite books, and they share why you should read it.

What is this book about?

The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience.
 
Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom.
 
Once he realized he'd never become the next Mick Jagger, Iannarino turned his focus to a question that's been debated for…


Book cover of Sales Success Stories: 60 Stories from 20 Top 1% Sales Professionals

Mike Esterday Author Of Listen to Sell: How Your Mindset, Skillset, and Human Connections Unlock Sales Performance

From my list on improving sales performance.

Why am I passionate about this?

I’ve built my career around the belief that sales is a noble profession and that selling is about uncovering needs, filling needs, and creating value for customers. Things like purpose, ethics and values should be at the center of why someone sells. And those that do will be far more successful. I love these books because they all support these ideas of sales as a career to be proud of, that is necessary and that good salespeople truly put the best interests of their customers first. 

Mike's book list on improving sales performance

Mike Esterday Why did Mike love this book?

This book is a great mix of anecdotal evidence from some of the best salespeople, summarized into clear takeaways about the importance of authenticity, purpose, and relationship building.

Scott’s book articulates well why success in sales is so much more about who you are and what you believe than it is about what you do. He shows how the salespeople who are at the very top of their games have figured out their own "superpower" and that sales leaders have to go beyond managing numbers and instead manage the individuals on their teams. 

By Scott Ingram,

Why should I read it?

1 author picked Sales Success Stories as one of their favorite books, and they share why you should read it.

What is this book about?

Want to learn the insider secrets of the top 1% sales achievers? Discover the inspiring techniques of 20 sales VIPs so you can climb the ranks and bring in the biggest commissions of your career.

Fed up with the same old sales results? Tired of advice from so-called sales gurus who don't actually sell for a living? Want to learn closing techniques from real-world doers? Account director, podcast host, and top 1% achiever Scott Ingram has spent his whole life obsessed with sales. With nearly two decades of sales experience under his belt, he's ready to share 60 inspiring stories…


Book cover of The Yes Syndrome: A Complete Guide to Selling Professionally

Wayne Moloney Author Of The Wentworth Prospect: A novel guide to success in B2B sales

From my list on B2B salespeople to stay relevant and successful.

Why am I passionate about this?

Everyone survives by selling something whether we wear the title or not. Selling has been my career, even before I was a salesperson. I started my career in engineering but quickly realised my passion was in developing business, not designing industrial ventilation systems. Helped by a boss who also saw I was better suited to roles other than engineering (he wasn’t so polite) I went on to enjoy a successful career spanning 4 decades working in Australian, Asian, and European markets that embraced all facets of sales and business development. Helped by great mentors and learning from the experience of others, I have endeavoured to give back by mentoring business owners, salespeople, and writing.

Wayne's book list on B2B salespeople to stay relevant and successful

Wayne Moloney Why did Wayne love this book?

The YES Syndrome could have been written yesterday.

But it was first published in 1982. Proof that the basics of good selling are not new, but have been the foundation of successful, ethical selling for decades, if not longer.

Combine the timeless customer-focused sales skills that Beveridge shares with the emerging technologies of the 21st century and salespeople will not only remain relevant, but indispensable and invaluable to buyers.

By Don Beveridge,

Why should I read it?

1 author picked The Yes Syndrome as one of their favorite books, and they share why you should read it.

What is this book about?

'The YES Syndrome' is much more than simplistic selling techniques or more "HOW-TO." It is a unique, complete system, from the initial "customer needs analysis" through to the sophisticated 'customer focused proposal.' These systems work. They have been proven and Don Beveridge's concepts have been embraced by corporated America.


Book cover of Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price

Dave Kurlan Author Of Baseline Selling: How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball

From my list on to become a sales superstar.

Why am I passionate about this?

I've been selling professionally since 1973, and in the sales training and development business for more than 36 years. I founded Objective Management Group, the world’s leading provider of sales force evaluations and sales candidate assessments, and we have data on 2.2 million salespeople. OMG measures 21 Sales Core Competencies, so that’s around 250 findings on 2.2 million salespeople or close to 500 million data points! I've personally trained and coached tens of thousands of salespeople, sales managers, and sales leaders and I have published nearly 2,000 articles on my multi-award-winning blog, Understanding the Sales Force. I was installed in the Sales & Marketing Hall of Fame in 2013. 

Dave's book list on to become a sales superstar

Dave Kurlan Why did Dave love this book?

Gap Selling is the best book written about selling in the past ten years. Keenan comes out swinging, keeps swinging, and swings hard. He pulls no punches, hits you with the truth, and you’d better be strong enough to handle what he dishes out. Keenan’s approach is modern, consultative, and it is the right book for these challenging times.

By Keenan,

Why should I read it?

1 author picked Gap Selling as one of their favorite books, and they share why you should read it.

What is this book about?

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades.

For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid such as: long sales cycles, price…


5 book lists we think you will like!

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