The best closing skills books for insurance agents and network marketers

Why am I passionate about this?

I see salesmen talking and selling, but never being able to close. They use outdated techniques from 30 years ago. The world now is over exposed and over marketed to. Buyers are more sophisticated. We have to change.


I wrote...

Getting "Yes" Decisions: What insurance agents and financial advisors can say to clients.

By Bernie De Souza, Tom Schreiter,

Book cover of Getting "Yes" Decisions: What insurance agents and financial advisors can say to clients.

What is my book about?

In the new world of instant decisions, we need to master the words and phrases to successfully move our potential clients to lifelong clients. Easy … when we can read their minds and service their needs immediately. This book shows us exactly what to say, word-for-word, and exactly what to do. No theory. Just skills.

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The books I picked & why

Book cover of Pre-Closing for Network Marketing: "Yes" Decisions before the Presentation

Bernie De Souza Why did I love this book?

Most salespeople believe the closing happens at the end of the presentation. It doesn’t. It happens in the first few seconds.

The biggest change in the selling process has happened over the last 25 years. Brain science has proven that the subconscious minds of our prospects make snap decisions about us. This book shows us what to say during those first critical seconds. Prospects and clients judge us harshly, and they do it in the first few seconds.

The case studies and proof will change how we look at selling forever.

By Keith Schreiter, Tom Schreiter,

Why should I read it?

1 author picked Pre-Closing for Network Marketing as one of their favorite books, and they share why you should read it.

What is this book about?

Get our prospects to make a "yes" decision immediately ... even before our presentation begins!

Pre-closing is natural. We make a final decision to go to a movie before we see the movie. We make a final decision to go to a restaurant before we see the menu. It is the same with sales presentations. Prospects decide first if they want our business or product, before they see our facts, features and benefits.

Closing at the end of our presentations creates stress for us and our prospects. We hate the feeling of pushing for a final decision at the end…


Book cover of How to Win Friends and Influence People

Bernie De Souza Why did I love this book?

This book focuses on building rapport more than any structured sales close. If people trust us, believe us, and feel we care, this turns out to be more important than a power close.

Each chapter focuses on one rule or tool that we can use immediately to connect and bond with our prospects. There is a reason this is the best-selling book of all time. The lessons are timeless. It makes for easy reading because of the story format.

By Dale Carnegie,

Why should I read it?

17 authors picked How to Win Friends and Influence People as one of their favorite books, and they share why you should read it.

What is this book about?

Millions of people around the world have - and continue to - improve their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People Carnegie offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding.

His advice has stood the test of time and will teach you how to:
- make friends quickly and easily
- increase your popularity
- win people to your way of thinking
- enable you to win new clients and customers
- become a…


Book cover of How To Get Your Prospect's Attention and Keep It!: Magic Phrases For Network Marketing

Bernie De Souza Why did I love this book?

Getting attention is the easy part. Keeping that attention requires using these magic phrases to ward off distractions.

Through sound bites, word pictures, and great hooks, we can actually get prospects to listen to us, and internalize our message. With today’s micro-attention span, we need to up our game and capture our prospects’ minds. The word phrases to command attention are as easy as, “I have some good news and some bad news.” Instant attention to what we will say next.

By Keith Schreiter, Tom Schreiter,

Why should I read it?

1 author picked How To Get Your Prospect's Attention and Keep It! as one of their favorite books, and they share why you should read it.

What is this book about?

Two distributors meet the same prospect.

One distributor gains a new team member. The other walks away empty-handed.

What was the difference?

The words they used.

Certain phrases hold our prospects’ attention long enough for us to deliver our sales message. Prospects have one focused thought at a time. We want that thought to be about us.

The most important currency of this century? Attention. Everyone is fighting for our prospects’ attention. Intrusive ads, notifications, shiny objects, constant messaging and more combine to pull our prospects’ attention away from our offer.

We want effective phrases for:

* Clearing distractions from…


Book cover of Unlimited Selling Power: How to Master Hypnotic Selling Skills

Bernie De Souza Why did I love this book?

Focus and controlling our prospects’ attention is the first step. Add some conversational hypnosis and we will have more influence over the outcome.

The authors believe in carefully crafted sales scripts to talk to the unconscious mind of our prospects. While these structure sentences seem challenging at first, we gradually become aware of their power as we progress through this book.

By Donald Moine, Kenneth Lloyd,

Why should I read it?

1 author picked Unlimited Selling Power as one of their favorite books, and they share why you should read it.

What is this book about?

Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer's trust and make sales.


Book cover of TED Talks Storytelling: 23 Storytelling Techniques from the Best TED Talks

Bernie De Souza Why did I love this book?

Simple lessons on storytelling structure. Plus the book is short and entertaining because of the stories and the backgrounds.

We don’t need a complicated 12-step Hero’s Journey story structure for selling. Our prospects won’t have the time for our prose, and we can’t command the attention like a hundred dollar movie production. Instead, we have to engage our prospects’ imagination fast.

Storytelling is a great way to sell to our prospects.

By Akash Karia,

Why should I read it?

1 author picked TED Talks Storytelling as one of their favorite books, and they share why you should read it.

What is this book about?

"Every speaker can put these ideas into practice immediately -- and they should!" ~ Dr. Richard C. Harris, Certified World Class Speaking Coach

"An insightful read" ~Dennis Waller, Top 500 Reviewer

"Superb communication advice" ~ Larry Nocella


MASTER THE ONE THING ALL GREAT TED TALKS HAVE IN COMMON

What is the secret to delivering a great TED talk?

What is the magic ingredient that makes a TED talk captivating?

And more importantly, how can you use those secrets to make your presentations more powerful, dynamic and engaging?

To try to answer these questions, I studied over 200 of the best…


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Return to Hope Creek

By Alyssa J. Montgomery,

Book cover of Return to Hope Creek

Alyssa J. Montgomery Author Of A Spanish Seduction

New book alert!

Why am I passionate about this?

I’m an Australian USA Today bestselling romance author who writes contemporary romance and uses the pen name Alyssa James to write medieval romance. I think the makeover trope resonates with me because although I’m no beauty queen now, I was definitely an ugly duckling in my teens. For reasons best known to him, my father insisted on close-cropped hair, and financial circumstances dictated out-of-style hand-me-down clothing. After university, I found my own style, but it wasn’t until I was accepted as an international flight attendant that I believed that I couldn’t be all that ugly if Qantas employed me!

Alyssa's book list on makeover romances

What is my book about?

Return to Hope Creek is a second-chance rural romance set in Australia.

Stella Simpson's career and engagement are over. She returns to the rural community of Hope Creek to heal, unaware her high school and college sweetheart, Mitchell Scott, has also moved back to town to do some healing of his own.

Mitchell, a former NFL quarterback, doesn't need the complication of encountering Stella again so long after the messy end to their relationship, but as each tries to build a new life, they are drawn together and find their chemistry is just as strong as ever.

Will their love be stronger the second time around?

Return to Hope Creek

By Alyssa J. Montgomery,

What is this book about?

When two old flames come back to their home town, sparks are bound to ignite. A rural romance from USA Today bestselling author Alyssa J. Montgomery.


A horrific car accident ended former world number-one Stella Simpson’s tennis career, and a betrayal ended her relationship with her fiancé/coach. When a family friend offers to sell her half of a property in the rural community where she grew up, it seems like the perfect place to escape, heal and begin the next phase of her life. Until she discovers that the man who broke her heart ten years ago has bought the…


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