The most recommended small business books

Who picked these books? Meet our 23 experts.

23 authors created a book list connected to small business, and here are their favorite small business books.
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Book cover of The Corporate Introvert: How to Lead and Thrive with Confidence

Jacqueline Jeynes Author Of Managing Health & Safety in a Small Business

From my list on managing a small business, including risks and boring bits.

Why am I passionate about this?

Mentioning health and safety is a great turn-off at parties when someone asks what you do for a living! Starting my training company 30 years ago, and later representing UK small business, it also became clear that we needed a practical, hands-on approach not a theoretical framework to ensure the safety and health of workers. Having five sons of my own (yes, really) gave even more reason to ensure people understood risk assessment, so my first book was published. Twenty years later, I am still writing non-fiction books and passionate about health and safety.

Jacqueline's book list on managing a small business, including risks and boring bits

Jacqueline Jeynes Why did Jacqueline love this book?

I have followed Steve’s website for some time, fascinated by the notion of being labelled an “introvert” and what this actually means.

As an entrepreneur, a small business owner for many years, there is no doubt that according to some definitions, I also have signs of being an introvert. Not something usually associated with an entrepreneurial spirit!

The book is a thought-provoking study of how the typical traits of introversion can be utilized in a business setting, what they can bring to the team in any organisation, and basically what a valuable contribution they can make. Whether you consider yourself to be an introvert or are part of a team with different skills and traits, this book can trigger some interesting conversations in the workplace. 

By Steve Friedman,

Why should I read it?

1 author picked The Corporate Introvert as one of their favorite books, and they share why you should read it.

What is this book about?

An Introvert’s Ultimate Guide to Becoming an Inspiring Leader

Discover How to Bring to Life Your Hidden Talents and Strengths

Leadership for introverts resembles a tree. For a tree’s canopy to be expansive and beautiful, it must have healthy roots, strong branches, and an environment in which it can flourish.

For an introvert to flourish in a corporate environment, you must learn how to lead with authenticity and certainty.
In this Non-Fiction Grand Prize winner (April 2022 Authors Marketing International) and Award-Winning (January 2022 NonFiction Authors Association Book Awards Program), The Corporate Introvert shows you exactly how to build a…


Book cover of Built to Sell: Creating a Business That Can Thrive Without You

Dave Kerpen Author Of The Art of People: 11 Simple People Skills That Will Get You Everything You Want

From my list on entrepreneurs who want to go further faster.

Why am I passionate about this?

I love building businesses. I’ve built several businesses, ranging from a one person consultancy to a venture-backed tech company to an 8-figure marketing agency to a managed HR marketplace to a virtual memorial services company. The only thing I love more than building businesses is building and helping create new entrepreneurs. These books have helped me tremendously in my journey and I hope they help you as well!

Dave's book list on entrepreneurs who want to go further faster

Dave Kerpen Why did Dave love this book?

Built to Sell is the perfect parable that taught me how to build a scalable business with processes and predictable revenue. I read it, I shared it with our leadership team, who all read it, and then we built and sold a company for 8 figures. Whether or not you plan to sell your company, this is the most important book for all entrepreneurs to read.

By John Warrillow,

Why should I read it?

1 author picked Built to Sell as one of their favorite books, and they share why you should read it.

What is this book about?

Run your company. Don’t let it run you.

Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor.

Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless.

But the good news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable…


Book cover of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

Jacqueline Jeynes Author Of Managing Health & Safety in a Small Business

From my list on managing a small business, including risks and boring bits.

Why am I passionate about this?

Mentioning health and safety is a great turn-off at parties when someone asks what you do for a living! Starting my training company 30 years ago, and later representing UK small business, it also became clear that we needed a practical, hands-on approach not a theoretical framework to ensure the safety and health of workers. Having five sons of my own (yes, really) gave even more reason to ensure people understood risk assessment, so my first book was published. Twenty years later, I am still writing non-fiction books and passionate about health and safety.

Jacqueline's book list on managing a small business, including risks and boring bits

Jacqueline Jeynes Why did Jacqueline love this book?

We all know how important it is to reach the target audience for your product or service, whatever business sector you operate in, so as an author, this is particularly relevant for me.

The good thing about the book is that it does not just focus on having an online presence but confirms the need to ensure you have offline presence too. 

It is a practical approach based around four steps to creating your brand and the strategy to reach the audience, with examples of how the suggested strategies work. It is a realistic discussion about techniques we need to use today in order to reach the widest possible audience. I shall be trying the four steps out for myself! 

By Becky Robinson,

Why should I read it?

1 author picked Reach as one of their favorite books, and they share why you should read it.

What is this book about?

Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others.

Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it’s a question of numbers—the more people you can get in front of, the better. But true reach is about expanding your audience while making a meaningful and enduring difference that has a lasting impact.

Reach provides a clear and structured…


Book cover of The Numbers Business: How to grow a successful cloud accountancy practice

Heather Smith Author Of Xero For Dummies

From my list on small business owners.

Why am I passionate about this?

I’m Heather Smith and I love writing. I love Accounting and AccounTech. I gratefully sit at the Ikigai inflection point, where my profession, passion, vocation, and mission intersect, and I can use my explanation skills to empower others in the accounting industry. Ikigai is a Japanese concept referring to something that gives a person a sense of purpose, a reason for living. Believing Accountants don't save lives, Accountants save livelihoods; I use my superpower of explanation to educate the accounting profession about accounting technology and modern accounting practices. I do this through many channels including my latest book Xero for Dummies, 5th edition. 

Heather's book list on small business owners

Heather Smith Why did Heather love this book?

Della has a way of simply explaining what’s practically needed to run a modern practice. Like Della, I’ve built a modern practice and she has laid the steps to start and thrive in a clean and easy-to-follow manner. Hudson's writing style is engaging and accessible, making it easy to understand and apply the concepts presented. With personal anecdotes and asides littering the narrative, the book reads like a quiet meeting between friends over a nice cup of tea. Overall, The Numbers Business is an invaluable resource for anyone looking to build a successful cloud accounting practice.

By Della Hudson,

Why should I read it?

1 author picked The Numbers Business as one of their favorite books, and they share why you should read it.

What is this book about?

This is the manual every qualified accountancy professional needs to read before setting up their own practice. Having applied her corporate experience to building a modern cloud accountancy practice, Della Hudson presents her road map to help you to do the same. Here, she shares her hard-earned knowledge so that other accountancy professionals can grow their own successful, scaleable and even sellable businesses. This book is a road map that will help a qualified professional to: start a successful business from scratch with no personal or business contacts; move from the kitchen table to an office space; recruit and train…


Book cover of The Secrets Of Business For Young Entrepreneurs

Heather Smith Author Of Xero For Dummies

From my list on small business owners.

Why am I passionate about this?

I’m Heather Smith and I love writing. I love Accounting and AccounTech. I gratefully sit at the Ikigai inflection point, where my profession, passion, vocation, and mission intersect, and I can use my explanation skills to empower others in the accounting industry. Ikigai is a Japanese concept referring to something that gives a person a sense of purpose, a reason for living. Believing Accountants don't save lives, Accountants save livelihoods; I use my superpower of explanation to educate the accounting profession about accounting technology and modern accounting practices. I do this through many channels including my latest book Xero for Dummies, 5th edition. 

Heather's book list on small business owners

Heather Smith Why did Heather love this book?

Alex has a really deep understanding of running a modern business, and operating as a digital nomad living across the world. She has written an inspirational companion guide to give you the motivation and resources you need to start your own entrepreneurial journey. This stuff is not taught in universities, but truly unlocks the power to lead the life that you want to lead. 

By Alex Falcon Huerta,

Why should I read it?

1 author picked The Secrets Of Business For Young Entrepreneurs as one of their favorite books, and they share why you should read it.

What is this book about?

Once you start a business you'll wonder why the hell you didn't do it before! And so the journey starts, but what should every young entrepreneur know about having and being in business so it has the best chance of being a success? This rich, original and motivating resource shares the secrets that can make you more and better prepared for life as a business owner, boss and entrepreneur. Written to be your companion, guide, inspiration and resource - it's great to know that there are many others that have been on the journey before you, and have words of…


Book cover of Small Giants: Companies That Choose to Be Great Instead of Big

Dionne Mejer Author Of The Stepped Approach: Onboard Better, Systemize Smarter, and Bring Out the Best in Your Sales Team

From my list on learning how to sell with soul.

Why am I passionate about this?

I’m passionate about Sales with Soul because being sold to is awful. I’m passionate about leaders, by title, actually leading and it bugs me when the balance between getting work done and caring for the human is out of balance. There’s an elegant way to do both, and as someone who struggles with that concept, I have embraced my struggle and put frameworks and systems around the concept and teach it. We host clients, colleagues, and peers on our Rev Shots show to bring our content and discussions to life and share with our audience. I hope you enjoy the books and content as much as I have!

Dionne's book list on learning how to sell with soul

Dionne Mejer Why did Dionne love this book?

For every business owner, there’s the question of scale. I never wanted my company to be big. Our purpose is to make the world a better place and we can’t do that if we’re spread too thin; we’d lose our personal touch.

This book gave me ideas to use and wording to use to stay small and excellent in our craft; which was a huge salve to my heart.

By Bo Burlingham,

Why should I read it?

1 author picked Small Giants as one of their favorite books, and they share why you should read it.

What is this book about?

How maverick companies have passed up the growth treadmill — and focused on greatness instead.

It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives.

In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable…


Book cover of The Profits Principles: The practical guide to building an extraordinary business around doing what you love

Heather Smith Author Of Xero For Dummies

From my list on small business owners.

Why am I passionate about this?

I’m Heather Smith and I love writing. I love Accounting and AccounTech. I gratefully sit at the Ikigai inflection point, where my profession, passion, vocation, and mission intersect, and I can use my explanation skills to empower others in the accounting industry. Ikigai is a Japanese concept referring to something that gives a person a sense of purpose, a reason for living. Believing Accountants don't save lives, Accountants save livelihoods; I use my superpower of explanation to educate the accounting profession about accounting technology and modern accounting practices. I do this through many channels including my latest book Xero for Dummies, 5th edition. 

Heather's book list on small business owners

Heather Smith Why did Heather love this book?

This book provides entrepreneurs with a practical, user-friendly guide to understanding their businesses' numbers. Being a Chartered Accountant, I often see entrepreneurs who have the drive, ideas, and passion for their businesses, but fall short when it comes to the numbers. I recommend this book to anyone who is working to create a business they love but needs a little help with the numbers. With no jargon, and easy-to-follow guidance, you'll discover how you can grow your business.

By Steven Briginshaw,

Why should I read it?

1 author picked The Profits Principles as one of their favorite books, and they share why you should read it.

What is this book about?

Break free from the 'time for money' treadmill and build a business that works for you!

Too many business owners work too many hours for not enough pay. They don't have time or the energy for family, friends, hobbies and relaxing. If they don't work, they don't get paid. You may think you own a business but, if these points ring true for you, chances are you actually own a job.

In The Profits Principles Steven Briginshaw draws on his vast experience as a chartered accountant and business mentor to show exactly what you need to do to...

Build a…


Book cover of The Surprise Restaurant Manager

Jacqueline Jeynes Author Of Managing Health & Safety in a Small Business

From my list on managing a small business, including risks and boring bits.

Why am I passionate about this?

Mentioning health and safety is a great turn-off at parties when someone asks what you do for a living! Starting my training company 30 years ago, and later representing UK small business, it also became clear that we needed a practical, hands-on approach not a theoretical framework to ensure the safety and health of workers. Having five sons of my own (yes, really) gave even more reason to ensure people understood risk assessment, so my first book was published. Twenty years later, I am still writing non-fiction books and passionate about health and safety.

Jacqueline's book list on managing a small business, including risks and boring bits

Jacqueline Jeynes Why did Jacqueline love this book?

I couldn’t resist recommending this book, mainly because it is such a clever title! How can you suddenly, unexpectedly, become a restaurant manager? It is a brilliant story that lots of readers can identify with, the way you might suddenly find yourself in a role that you did not plan to take on. 

As well as telling a personal story, it outlines all the pitfalls of working out how to be the best manager you can be, and the lessons in how to deal with staff and customers in order to be a successful restaurant manager. Lots of tips, questions, and suggested rules to help you along the way.  

By Ken McGarrie,

Why should I read it?

1 author picked The Surprise Restaurant Manager as one of their favorite books, and they share why you should read it.

What is this book about?

Surprise - you're in charge now!

Steady money and new opportunities awaited as you moved up from server or bartender to front-of-house manager. But too often, restaurant management find themselves leading with minimal training, a ton of responsibilities, and no clue how to improve. You've run the Friday night rush, you've juggled expectations of staff and guests-but have you figured out how to improve while keeping the business profitable?

In The Surprise Restaurant Manager, learn from Ken McGarrie, a restaurant operator who has helped launched dozens of successful restaurants, as he gives you the power to master the unexpected challenges…


Book cover of Launch: How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

Stephanie Blanchard

From my list on running a creative small business.

Why am I passionate about this?

I’m a writer who is drawn to entrepreneurs, especially those with creative businesses; they inspire me. I launched a freelance writing business in 2014, but I’ve always wanted to work for a magazine. One day, it finally occurred to me to combine my interests and start a magazine about creative entrepreneurs! I have interviewed over 100 creative entrepreneurs for my magazine. I created this list because I think it can help others interested in starting a creative business.

Stephanie's book list on running a creative small business

Stephanie Blanchard Why did Stephanie love this book?

There are numerous books and websites on how to launch an online business. However, with any business, you need to learn how to get your very first customer, even without a ton of money to spend on customer acquisition. I haven't found that information in other places.

Other guides lack practical information for finding customers on a budget. However, Jeff Walker’s book is truly a how-to guide in that regard.

By Jeff Walker,

Why should I read it?

1 author picked Launch as one of their favorite books, and they share why you should read it.

What is this book about?

The only guide you'll ever need to achieve online marketing success. With new chapters offering fresh information, you'll find all the insider tips in one place.

The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start.

Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product?…


Book cover of Joy of Agility: How to Solve Problems and Succeed Sooner

Steve Fenton Author Of Pro TypeScript: Application-Scale JavaScript Development

From Steve's 3 favorite reads in 2023.

Why am I passionate about this?

Author Software punk Programmer Thought recycler Musician Reader

Steve's 3 favorite reads in 2023

Steve Fenton Why did Steve love this book?

When agile software development emerged, many developers saw it as a way to end the era of death march projects. The more "agile" caught on, the less it looked like the original concept.

In the face of the corruption of the movement, Joy Of Agility is a wonderful return to positive ideas that make you agile, not hasty. As we all push back against the industrial complex that has appropriated the agile movement, this book is the white wizard shining blinding light that chases away the monsters.

By Joshua Kerievsky,

Why should I read it?

1 author picked Joy of Agility as one of their favorite books, and they share why you should read it.

What is this book about?

Agility enables you, your team, and your organization to streamline slow and awkward actions, overcome obstacles quickly, and adapt to change with ease and grace.

Agility isn’t a formula, a framework, nor a set of roles and rituals to follow. It’s a timeless way of being that matures with practice and skill. Becoming agile involves knowing the difference between being quick or hurrying, moving with ease or difficulty, being in or out of balance, graceful or awkward, adaptable or rigid, resourceful or resentful.

With Joy of Agility, Joshua Kerievsky, CEO of Industrial Logic, one of the oldest and most-respected agile…