The most recommended behavioral economics books

Who picked these books? Meet our 79 experts.

79 authors created a book list connected to behavioral economics, and here are their favorite behavioral economics books.
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Book cover of The Little Book of Behavioral Investing: How not to be your own worst enemy

John M. Jennings Author Of The Uncertainty Solution: How to Invest with Confidence in the Face of the Unknown

From my list on novices to learn about investing.

Why am I passionate about this?

I’ve long been fascinated by money and wealth and people’s relationship to them. I started my career as an estate planning attorney and then broadened my expertise to investing. I know that investing can seem scary due to the complexity of the financial markets and the overwhelming amount of investment products and strategies. But successful investing doesn’t have to be hard or scary. With the proper guidance, anyone can embark on a strategy of creating wealth through investing. Reading the right book is a good first step in the right direction.

John's book list on novices to learn about investing

John M. Jennings Why did John love this book?

Practicing good behavior is the most important ingredient of successful investing.

And understanding the ingrained biases and heuristics that negatively impact our behavior is essential to good investment behavior.

I’ve read dozens of books on behavioral biases, and I think this book is among the best and a perfect introduction to the topic. Written in a light and humorous manner, Montier explains common cognitive biases, how they lead to irrational investment decisions, strategies for overcoming them, and how to practice better investment behavior.

By James Montier,

Why should I read it?

1 author picked The Little Book of Behavioral Investing as one of their favorite books, and they share why you should read it.

What is this book about?

A detailed guide to overcoming the most frequently encountered psychological pitfalls of investing

Bias, emotion, and overconfidence are just three of the many behavioral traits that can lead investors to lose money or achieve lower returns. Behavioral finance, which recognizes that there is a psychological element to all investor decision-making, can help you overcome this obstacle.

In The Little Book of Behavioral Investing, expert James Montier takes you through some of the most important behavioral challenges faced by investors. Montier reveals the most common psychological barriers, clearly showing how emotion, overconfidence, and a multitude of other behavioral traits, can affect…


Book cover of Stumbling on Happiness

Victor Haghani Author Of The Missing Billionaires: A Guide to Better Financial Decisions

From my list on intelligent financial decision-making in less than 200 pages.

Why am I passionate about this?

I have over four decades of experience working and innovating in the financial markets and have been a prolific contributor to academic and practitioner finance literature. I started my career at Salomon Brothers in 1984, where I became a managing director in the bond-arbitrage group, and in 1993 I was a co-founding partner of the hedge fund Long-Term Capital Management. I founded Elm Wealth in 2011 to help clients, including my own family, manage and preserve their wealth with a thoughtful, research-based, and cost-effective approach that covers not just investment management but also broader decisions about wealth and finances.

Victor's book list on intelligent financial decision-making in less than 200 pages

Victor Haghani Why did Victor love this book?

Harvard psychologist Daniel Gilbert uses wit and science to reveal how we generally fail to predict what makes us happy and how we can do better.

I loved his discussions of why lottery winners aren't happier for long, how our memories create a "rosy past" illusion, and even why bad experiences can sometimes be better than good ones.

I loved the engaging stories and insightful experiments that Gilbert uses to dismantle common assumptions about happiness and offers fresh perspectives. I gained self-awareness and discovered unexpected paths to finding and savoring happiness.

Strap in for a thought-provoking journey that may just change how you view your own happiness and that of others-all with a healthy dose of humor.

By Daniel Gilbert,

Why should I read it?

10 authors picked Stumbling on Happiness as one of their favorite books, and they share why you should read it.

What is this book about?

Bringing to life scientific research in psychology, cognitive neuroscience, philosophy, and behavioral economics, this bestselling book reveals what scientists have discovered about the uniquely human ability to imagine the future, and about our capacity to predict how much we will like it when we get there. 

• Why are lovers quicker to forgive their partners for infidelity than for leaving dirty dishes in the sink?

• Why will sighted people pay more to avoid going blind than blind people will pay to regain their sight?

• Why do dining companions insist on ordering different meals instead of getting what they…


Book cover of How to Not Die Alone: The Surprising Science That Will Help You Find Love

Minda Honey Author Of The Heartbreak Years: A Memoir

From my list on reads to get over your ex.

Why am I passionate about this?

I was the type of kid who tossed a coin in a fountain and wished that every day could be Valentine’s Day. So, it’s no surprise that my younger years were dominated by dating, love, and heartbreak. I learned enough about the matter to even have my own dating advice column for a few years. Mostly what I’ve learned is how important it is to have compassion for yourself and to know you’re not the only one having a hard time finding your forever love. I hope these book picks bring you some comfort.

Minda's book list on reads to get over your ex

Minda Honey Why did Minda love this book?

I first learned about Logan Ury listening to the podcast This is Dating. While I was waiting on the second season to drop, I learned about Dr. Ury’s book.

I’m not trying to be ageist, but it was refreshing to hear dating advice from a professional that isn’t older and hasn’t been married for decades. Ury’s dating years being more recent meant she gets the landscape modern daters are struggling to find love in. Her perspective was instantly more relevant to me.

There were also several knowledge gems that she dropped throughout her book that I’d already learned the hard way, which gave me more confidence in giving the new-to-me information she presented a shot.

By Logan Ury,

Why should I read it?

1 author picked How to Not Die Alone as one of their favorite books, and they share why you should read it.

What is this book about?

'A definitive guide for a generation navigating the murky waters of modern love' Esther Perel

A funny and practical guide to help you find, build, and keep the relationship of your dreams.

Have you ever looked around and wondered, "Why has everyone found love except me?" You're not the only one. Great relationships don't just appear in our lives - they're the culmination of a series of decisions, including who to date, how to end it with the wrong person, and when to commit to the right one. But our brains often get in the way. We make poor decisions,…


Book cover of Die With Zero: Getting All You Can from Your Money and Your Life

Andreas Schneider Author Of Enlightened Mobility: How we can surpass symbolic climate action & make transport carbon-free

From Andreas' 3 favorite reads in 2023.

Why am I passionate about this?

Author Mobility & transportation aficionado Author & speaker Global citizen Diver Life student

Andreas' 3 favorite reads in 2023

Andreas Schneider Why did Andreas love this book?

This is a great book to get your priorities in life clear and proactively plan your life to get the most out of it. Considering that our activities in life are highly dependent on resources such as time, money, and health, this book is a great tool to live your life without regrets. The earlier in life you read it, the better!

By Bill Perkins,

Why should I read it?

1 author picked Die With Zero as one of their favorite books, and they share why you should read it.

What is this book about?

Imagine if by the time you died, you did everything you were told to. You worked hard, saved your money, and looked forward to financial freedom when you retired.

The only thing you wasted along the way was... your life.

Die with Zero presents a startling new and provocative philosophy as well as practical guide on how to get the most out of your money - and out of your life. It's intended for those who place lifelong memorable experiences far ahead of simply making and accumulating money for one's so-called Golden Years.

In short, Bill Perkins wants to rescue…


Book cover of Studies in Tape Reading: A 1910 Classic on Tape Reading & Stock Market Tactics

Bo Yoder Author Of Optimize Your Trading Edge: Increase Profits, Reduce Draw-Downs, and Eliminate Leaks in Your Trading Strategy

From my list on helping you optimize your trading edge.

Why am I passionate about this?

I first fell in love with the markets when in 1995, I made more on 1 stock investment than I did working all winter in the freezing cold as a ski instructor. I see it as the world’s greatest game and it has given me a life of unparalleled freedom that I am eternally grateful for. Trading has allowed me to pursue my interests and go deep into behavioral psychology, economics, neurobiology, and would never have had the breakthroughs I have had like the Bottega method for AI or the Myalolipsis technique for developing effortless, unshakable self-discipline if I hadn’t been an active trader.

Bo's book list on helping you optimize your trading edge

Bo Yoder Why did Bo love this book?

The markets are always changing. My ability to maintain performance for over 25+ years I believe comes from my deep foundation in the universal principles that drive market prices.

This book was pivotal in my understanding that some things never change. It is a bit difficult to get through, since it was written in the early 1900s. I think the strangeness of the language forced me to really think through and understand the lessons the book teaches.

In my experience, mental strengthening is step #1. 

Then you need to learn the art of behavioral analysis and economic psychology if you want to be able to consistently understand why markets move so you can begin to forecast those movements…

This book is a great place to get that process started.

By Rollo Tape, Richard DeMille Wyckoff,

Why should I read it?

1 author picked Studies in Tape Reading as one of their favorite books, and they share why you should read it.

What is this book about?

Rollo Tape is the colorful pen name of Richard D. Wyckoff. This 1910 classic on tape reading and stock market tactics is by one of its most astute students. Wyckoff for many years was a publisher of the Ticker Magazine which was later changed to The Magazine of Wall Street. He contributed more to the study of price movements than anyone else in America.


Book cover of Predictably Irrational: The Hidden Forces That Shape Our Decisions

Emily Guy Birken Author Of Making Social Security Work for You: Advice, Strategies, and Timelines That Can Maximize Your Benefits

From my list on changing the way you look at money.

Why am I passionate about this?

When I was about 8, I remember taking all the money out of my piggy bank, counting it, and carefully putting it back in again. My sister called me Ms. Moneybags. But I wasn’t worried about accumulating money. I was fascinated by money’s pure potential. I could do anything with it! From that early interest in the potential of money, I grew to be an avid reader of financial books–and that led to a surprise career as a money writer. I still love to think about money’s potential and the best ways to allocate that potential, and I love to bring my readers with me on the fascinating journey.

Emily's book list on changing the way you look at money

Emily Guy Birken Why did Emily love this book?

As of 2023, behavioral economics is no longer a surprising new look at old economics principles–but that doesn’t change just how entertaining, surprising, and challenging you will find the experiments detailed in Predictably Irrational. 

In one notable experiment, Dr. Ariely placed six-packs of soft drinks next to plates of cash inside of communal dorm fridges–to prove we tend to be honest about cash but feel no compunction about swiping someone else’s Coke. In another memorable experiment, male volunteers were asked moral questions when they were in a state of arousal–which helped prove that morals are flexible depending on the circumstances. 

Reading this book will make you realize just how often you make decisions–especially financial decisions–that are weird, illogical, and irrational.

By Dan Ariely,

Why should I read it?

13 authors picked Predictably Irrational as one of their favorite books, and they share why you should read it.

What is this book about?

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?

In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for…


Book cover of The Three Skills of Top Trading: Behavioral Systems Building, Pattern Recognition, and Mental State Management

Rubén Villahermosa Author Of The Wyckoff Methodology in Depth

From my list on stock market price and volume analysis.

Why am I passionate about this?

I am Rubén Villahermosa, independent trader and author. My logical and rational mind led me to question the why of market movements, which allowed me to learn the principles of the Wyckoff method. I have deepened in the study of the interaction between supply and demand through high-level Technical Analysis tools such as Wyckoff, VSA, Price Action, Volume Profile, and Order Flow; knowledge that I share through my books from principles of honesty, transparency, and responsibility.

Rubén's book list on stock market price and volume analysis

Rubén Villahermosa Why did Rubén love this book?

Professor Hank Pruden's book covers a more holistic perspective as he develops elements of system building, pattern recognition, and mental state discipline.

In the technical section he teaches us key concepts of the Wyckoff Method such as the protocolization of the development of accumulation and distribution structures through phases, a fundamental contribution to the Wyckoffian community.

By Hank Pruden,

Why should I read it?

1 author picked The Three Skills of Top Trading as one of their favorite books, and they share why you should read it.

What is this book about?

Praise for The Three Skills of Top Trading "Professor Pruden's new book, The Three Skills of Top Trading, is unquestionably the best book on a specific trading method and the necessary attributes for trading that I have read. His logic, understanding of human foibles, and use of the Wyckoff method of trading are broadly referenced, readable, understandable, and entertaining." - Charles D. Kirkpatrick, II, CMT, coauthor of Technical Analysis: The Complete Resource for Financial Market Technicians, Editor of the Journal of Technical Analysis, and board member of the Market Technicians Association "At long last, someone has taken the time and…


Book cover of Getting Price Right: The Behavioral Economics of Profitable Pricing

Jeet Mukherjee Author Of Pricing with Confidence: Ten Rules for Increasing Profits and Staying Ahead of Inflation

From my list on make an impact in your organization through pricing.

Why am I passionate about this?

I’ve been working in value-based pricing for over 20 years and I’ve seen firsthand how it can transform a company’s profits when done right and executed properly through sales. While the specific strategies and tactics vary across industries, company size, and product offerings, many of the foundations and logic behind those strategies can be learned, and must be understood in order to grow a company’s revenue and profit growth in today’s markets. I’d love to connect about any of these topics – feel free to reach out on LinkedIn!

Jeet's book list on make an impact in your organization through pricing

Jeet Mukherjee Why did Jeet love this book?

This book takes a deeper look into the psychology of choices and pricing.

It helps provide more context and understanding around some familiar tactics and what drives buyer’s decisions. While price setting can be a technical activity, leaders need to understand the softer/behavioral skills to sell that price both internally and externally. Both components are important in order to get your pricing right.

By Gerald Smith,

Why should I read it?

1 author picked Getting Price Right as one of their favorite books, and they share why you should read it.

What is this book about?

Winner, 2022 Leonard L. Berry Marketing Book Award, American Marketing Association

How do leaders, managers, and proprietors go about the essential task of setting prices? What biases enter into this process, and why? How can a business debias its price setting to become more productive, strategic, and profitable?

Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes-a firm's or manager's pricing orientation-results in a better long-term pricing strategy. He explores how pricing actually happens in practice and shows…


Book cover of Nudge: The Final Edition

Ilise Benun

From Ilise's 3 favorite reads in 2023.

Why am I passionate about this?

Author Entrepreneur Reader Dog lover Cook Walker

Ilise's 3 favorite reads in 2023

Ilise Benun Why did Ilise love this book?

I love cognitive biases so of course I’m going to love books about them.

But what I love most about this book is that it explains ideas and concepts that I know and understand intuitively as a marketer – for example, how to make it easy for people to engage and buy.

It also simplifies what would otherwise be complex ideas from behavioral economics and uses familiar situations to help me understand how to make better decisions about all sorts of things, from business to insurance to investing and beyond. I need to read it again!

By Richard H. Thaler, Cass R. Sunstein,

Why should I read it?

5 authors picked Nudge as one of their favorite books, and they share why you should read it.

What is this book about?

*Once again a New York Times bestseller! First the original edition, and now the new Final Edition*

An essential new edition revised and updated from cover to cover of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein

More than 2 million copies sold

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 "nudge units" in governments around the world and…


Book cover of The Undoing Project: A Friendship That Changed Our Minds

Dan Passarelli Author Of Trading Options Greeks: How Time, Volatility, and Other Pricing Factors Drive Profits

From Dan's 3 favorite reads in 2023.

Why am I passionate about this?

Author Musician Foodie World traveler Small dog lover Marathoner

Dan's 3 favorite reads in 2023

Dan Passarelli Why did Dan love this book?

This was a fascinating book that told the interesting story of the brilliant minds that pioneered behavioral economics. Even aside from the actual psychological concepts discussed, the story itself was great.

I found the part about the pushback from the more classically trained University of Chicago-type economists that the early behavioral economists got to be something I wouldn’t have thought would have been the case. The book also provided many examples that introduced the world of how behavioral economists think to me.

It’s a wonderful read for anyone interested in psychology or economics.

By Michael Lewis,

Why should I read it?

4 authors picked The Undoing Project as one of their favorite books, and they share why you should read it.

What is this book about?

'Michael Lewis could spin gold out of any topic he chose ... his best work ... vivid, original and hard to forget' Tim Harford, Financial Times

'Gripping ... There is war, heroism, genius, love, loss, discovery, enduring loyalty and friendship. It is epic stuff ... Michael Lewis is one of the best non-fiction writers of our time' Irish Times

From Michael Lewis, No.1 bestselling author of The Big Short and Flash Boys, this is the extraordinary story of the two men whose ideas changed the world.

Daniel Kahneman and Amos Tversky met in war-torn 1960s Israel. Both were gifted young…