Why am I passionate about this?
I have a real passion for entrepreneurship, so much so that I married an entrepreneur and produced two children who became entrepreneurs. During my 25 years as a professor in the Greif Entrepreneurship Center at the University of Southern California, one of the top programs in the U.S., I had the privilege of inspiring and mentoring hundreds of new entrepreneurs. I found my passion in technology businesses. I had the business skills needed to help scientists and engineers raise funding, bring their inventions to market, and build their companies. I managed to start and run four ventures of my own as well as write several books about entrepreneurship.
Kathleen's book list on inspiring you to get off your butt and start a business
Why did Kathleen love this book?
I like this book because it’s very complementary to Peter Thiel’s book.
It emphasizes how to make yourself the focus of your “zero to one” effort.
Too many entrepreneurs burn out before they go the distance, usually because they’re exhausted and frustrated trying to manage their employees and all the tasks associated with the business.
Brantley, a successful entrepreneur, proposes a new approach that gets entrepreneurs out of micromanaging (which they tend to do) by leveraging the time and talent of their best people.
I tend to get myself into the weeds on things that are important to me (like a business), and this book helped me see what I was doing before I did any real damage.
I think you’ll feel like he wrote the book for you. No fluff, just great advice and tools you can actually use.
1 author picked Not Your Job as one of their favorite books, and they share why you should read it.