I am a writer and reporter who has spent two decades covering complicated topics for a wide audience. This started when I covered Wall Street for Bloomberg News, where I spent 17 years as a reporter, and continues to this day with my own crypto media company, DeCential Media. My love of distilling new technologies to their essence is what informs the best of my writing and comes with the added bonus of being able to interview and learn from some of the smartest people in tech and finance.
Lessig lays out his vision for how the Internet should and should not be regulated in easy-to-understand prose that belies a powerful ideology. This book really helped me frame in my own book how new technologies, like the Internet, are approached by regulators and governments. The idea that code cannot be owned, lest it be manipulated, as Lessig states, unlocked a way for me to think and write about how blockchain should be approached as well.
There's a common belief that cyberspace cannot be regulated-that it is, in its very essence, immune from the government's (or anyone else's) control. Code , first published in 2000, argues that this belief is wrong. It is not in the nature of cyberspace to be unregulable cyberspace has no nature." It only has code-the software and hardware that make cyberspace what it is. That code can create a place of freedom-as the original architecture of the Net did-or a place of oppressive control. Under the influence of commerce, cyberspace is becoming a highly regulable space, where behaviour is much more…
This book is the best book I have read about online marketing. It changed my outlook on how to build a brand online, and I had numerous “Eureka!” moments throughout it.
Entrepreneurs like Russell Brunson or Alex Hermozi don’t write books to make money. They write books to market more expensive services. And, since they share so much value, some of their readers will buy more expensive products, which is the essential idea behind sales funnels.
Although it is very self-promotional, this book taught me invaluable lessons about how to sell your services and help people. After reading this book, I noticed that many brands I follow use strategies developed by Brunson to sell their products and build a following.
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.
Your business is a calling. You've been called to serve a group of people with the products, services, and offers that you've created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone's health, grow a company, or more. . . .
I’m an economics professor, but I also have a column in Australia’s leading financial newspaper so I really appreciate authors who can tackle complex topics in an accessible manner. I’m also both extremely interested in and do academic research on topics to do with technologies like two-sided platforms, cryptocurrencies, blockchain, and artificial intelligence. All these books made me think harder about the big issues in these areas, and how to combine rigorous research with what is actually happening—often at breakneck speed—in the real-world digital economy.
Well, the author is a friend of mine but it’s also on a topic close to my own academic research interests. So it was kind of compulsory reading for me, but it might be the most enjoyable compulsory reading I’ve ever done.
I thought NFTs were just a gimmick to do with internet pictures. But the authors explain, with great examples, that NFTs are best thought of as a new technology for creating digital assets. And better still, providing the true owner with irrefutable proof of ownership of these digital assets.
What I took away was that NFTs are a new technology for tracking property rights. And since property rights have been fundamental to economic development for millennia, this is a topic one can’t afford not to understand.
NFTs cause excitement and skepticism. How much value can a token hold? What drives this value?
To properly appreciate NFTs we must first understand what they actually are, how they work and in what contexts they are used.
The Everything Token is an essential primer on NFTs (non-fungible tokens), explaining their use, purpose, and how businesses can create and exploit them to develop new product lines, building customer loyalty and increased revenues at the same time.
Together the authors have spent much of the past few years embedded in NFT communities and helping launch NFT products. As self-described beta testers…
When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and Author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the World in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.
As a Digital Strategist, after hundreds of meetings with clients, I noticed that the lack of digital marketing strategy is the real reason that some retail companies do not manage to grow and some grow successfully. I went on a search for a book that will be a step-by-step framework on how to plan, integrate and measure the effectiveness of each digital platform. I discovered this book that covers many subjects of digital marketing strategy that are absolutely crucial in successfully managing the strategy of digital marketing retail or eCommerce business.
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.
There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.
Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing…
Having managed to convert a passion for shopping and curiosity about digital technologies into a 25-year-long career as a journalist and publisher, and analyst and research director latterly, I’m lucky to have been able to bring my knowledge and experience to bear in advising retailers and their technology providers on strategy and best practice. So, it was a natural progression for me and my co-author to research and dissect their biggest disruptor, Amazon, as a subject for our own book. The books I’ve recommended here are some of those I felt really helped me understand the dynamics shaping today’s shopping experiences and their impact on the wider world we live in.
Selling on Amazon For Dummies is essential practical reading when it comes to selling on Amazon. It walks merchants through the process of building a business on Amazon almost anywhere in the world, as long as you have access to a computer and the internet. It covers the basics of selling on Amazon, from getting started to using its fulfillment services, Fulfilled By Amazon.
Selling on Amazon has become one of the most popular ways to earn income online. In fact, there are over 2 million people selling on Amazon worldwide. Amazon allows any business, no matter how small, to get their products in front of millions of customers and take advantage of the largest fulfillment network in the world. It also allows businesses to leverage their first-class customer service and storage capabilities.
Selling on Amazon For Dummies walks owners through the process of building a business on Amazon-a business that can be built…
I am a cryptography professor, which sadly doesn’t mean I spend my time breaking secret messages (at least not every day). I first studied cryptography simply because it was fun and interesting. It still is – but today it is unbelievably important, underpinning the security of almost everything we do in the digital world. I believe that developing a notion of 'cyber common sense’ is a vital life skill since so much of what we do is digital. A basic understanding of cryptography and its societal impact provides a superb foundation for making sense of digital security, so I’ve selected some of my favourite reads to get you started.
Most digital technologies crucially rely on cryptography for their security, but few are entirely built from cryptography. Bitcoin is – simply – cryptography. The idea that money can be created from cryptography is a little bit mind-blowing, even for a cryptographer like myself. Dominic Frisby wrote one of the first, and finest, books about the leading cryptocurrency Bitcoin. He explores not just the incredible story of the founding of Bitcoin, but also gives an accessible explanation of how it works and what role it might play in our wider financial system. If you have let the term 'cryptocurrency’ wash over you but remain just a tiny bit curious, this book is your best route towards enlightenment. Whether you then decide to invest in any cryptocurrency is another matter altogether!
Following the economic crisis of 2008, the website `bitcoin.org' was registered by a mysterious computer programmer called Satoshi Nakamoto. A new form of money was born: electronic cash. Does Bitcoin have the potential to change how the world transacts financially? Or is it just a passing fad, even a major scam?
In Bitcoin: The Future of Money?, MoneyWeek's Dominic Frisby's explains this controversial new currency and how it came about, interviewing some of the key players in its development while casting light on its strange and murky origins, in particular the much-disputed identity of Nakamoto himself.
Raphael Cohen-Almagor, DPhil, St. Catherine’s College, University of Oxford, is Professor of Politics, Olof Palme Visiting Professor, Lund University, Founding Director of the Middle East Study Centre, University of Hull, and Global Fellow, Woodrow Wilson International Center for Scholars. Raphael taught,inter alia, at Oxford (UK), Jerusalem, Haifa (Israel), UCLA, Johns Hopkins (USA), and Nirma University (India). With more than 300 publications, Raphael has published extensively in the field of political philosophy, including Liberal Democracy and the Limits of Tolerance; Challenges to Democracy; The Right to Die with Dignity; The Scope of Tolerance; Confronting the Internet's Dark Side; Just, Reasonable Multiculturalism, and The Republic, Secularism and Security: France versus the Burqa and the Niqab.
This book analyzes the impact of new technology on society. Castells shows that the internet has become the backbone of modern economy and business, creating a global network society. Imagination is instigating and enabling tremendous changes in every aspect of life. But many of us do not fully grasp the potential of new technology. To make the most of this modern galaxy, we need to understand how it operates, its logic, its benefits, and constraints, and how to manage it effectively. Castells argues that modern communication enables control but it also enables freedom. It is the role of government and organisations to see that the internet is developed and used in ways that are consistent with a social order in which people are enabled to become responsible human beings. In this edifying and quite accessible book, Castells explains the galaxy of networks, how it began, how it shapes new and…
The Web has been with us for less than a decade. The popular and commercial diffusion of the Internet has been extraordinary - instigating and enabling changes in virtually every area of human activity and society. We have new systems of communication, new businesses, new media and sources of information, new forms of political and cultural expression, new forms of teaching and learning, and new communities.
But how much do we know about the Internet - its history, its technology, its culture, and its uses? What are its implications for the business world and society at large? The diffusion has…
I started writing about bitcoin and cryptocurrency for the funny dumb crook stories. It was ridiculous and arrogant in a particular way that needed and needs puncturing. Somehow this turned into a second job as a finance journalist specialising in the area. The crypto promoters are reprehensible, but their self-sabotaging foolishness makes their comeuppance extremely satisfying. I feel I’m making the world a better place with this.
For Attack, I knew I had to explain the libertarian origins of bitcoin, and Golumbia’s book supplied my reference list for chapter 2. I recommend this book to anyone who wants to understand why bitcoin.
The political currents that went into bitcoin include several strains that are now accepted as the normal Silicon Valley political position—the “Californian ideology.” Bitcoin shares an ancestry with Silicon Valley startup culture, internet free speech movements, the right wing of transhumanism, and the neoreactionary political movement.
It’s a short book, but it does its homework thoroughly. Cryptocurrency still follows the bitcoin political template in 2023.
Since its introduction in 2009, Bitcoin has been widely promoted as a digital currency that will revolutionize everything from online commerce to the nation-state. Yet supporters of Bitcoin and its blockchain technology subscribe to a form of cyberlibertarianism that depends to a surprising extent on far-right political thought. The Politics of Bitcoin exposes how much of the economic and political thought on which this cryptocurrency is based emerges from ideas that travel the gamut, from Milton Friedman, F.A. Hayek, and Ludwig von Mises to Federal Reserve conspiracy theorists.
Forerunners: Ideas First is a thought-in-process series of breakthrough digital publications. Written…
I am a self-taught marketer. I have gained all my digital marketing knowledge by reading articles and watching videos online. I am the author of the digital marketing book, Entrepreneur Makeover. On my Entrepreneur Makeover website, I share digital marketing strategies through my articles that help people to promote their website/business for free or at a minimal cost. I have a passion for digital marketing because I realised how important digital marketing is in order to succeed in any kind of business. You can have a great website or product but if no one knows about it, this is something that will result in the failure of a business.
Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels.
The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting traffic (or people) to find you. And that is a tragedy. Traffic Secrets was written to help you get your…
I have advised thousands of developers on their career journey and have always been shocked at how many people don’t have a good sherpa on their path if they didn’t luck out with a good boss or industry friends to help them find their way. I think everyone deserves a third path other than work and immediate friends to figure out their career journey and I think the right books and online mentors can accelerate your career if you feel stuck in a local minima.
People judge your career success not just by your individual capabilities, but by the impact of the companies you have worked at.
Jeff Bezos is not strictly a developer, but arguably is the person who has most benefited from the rise of the Internet. Understanding the origin story of Amazon and AWS and how to maneuver your career within the bigger picture of tech megatrends is critical toward picking the right companies and projects to work on.
Medical information sciences are emerging as a vital field of study and practice. The subsequent explosion of data-- in administration, research, diagnosis, and treatment--along with the associated costs of maintenance, have become overwhelming. The volume brings together scholars and practitioners from disciplines concerned with the acquisition, analysis, accessibility, and application of information in medical practice and health care. The book is divided into five sections: the first part provides an overview of the field in general; the second deals with the problem of retrieval; the third part examines the control of health costs; the fourth focuses on medical decision support;…
