Why am I passionate about this?
Jeff has been a UX designer, team leader and product manager for over 20 years. His work in the field helped define some of the key practices product managers use today. Building a customer-centric practice is key to successful products and services and Jeff has demonstrated that not only in the products and companies he’s helped build but in the writing and thinking he’s contributed to the product managaement community.
Jeff's book list on product management from an experienced product manager
Why did Jeff love this book?
David and Alex have written the definitive reference book for product experiments. Forty-four ways for you to learn quickly and efficiently whether you’re building something of value. This book is beautifully illustrated and infinitely practical.
1 author picked Testing Business Ideas as one of their favorite books, and they share why you should read it.
A practical guide to effective business model testing
7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean…