The most recommended product management books

David and Alex have written the definitive reference book for product experiments. Forty-four ways for you to learn quickly and efficiently whether you’re building something of value. This book is beautifully illustrated and infinitely practical.

Anyone in advertising or interested in advertising should read anything PJ Pereira (co-founder and Creative Chairman of Pereria O’Dell) has to say. Period. That should be enough reason to read this tome but there are more.

Content is everything. Advertising competes with entertainment online and everywhere 24/7. This book is a collection of essays from jurors on the 2017 Lions Entertainment award jury—therefore these folks know what they’re talking about.

This book is set in the same universe as The Phoenix Project and The Unicorn Project, but it's at a new company named investments unlimited.

It's also a fictitious story, but with all brand new characters, and brand new problems! In this book they cover security much more deeply than any of the other previous books, talking about how compliance and audit can work together with the information security and DevOps teams.

They talk about common problems that I have faced in many organizations, and a lot of the stories feel so familiar I wonder if the authors have followed me around throughout my career.

Although of course they save the day in the end, there are many parts of the book where we're not quite sure if they're going to make it or not with various characters learning to see things in new ways, so that they can make… show more.

Patton’s book is an amazing introduction to modern product management techniques, both from a practical and theoretical view. It introduces story mapping as a practical technique that you’ll be able to use immediately to start making sense of large plans and visualizing product ideas. More importantly, Patton uses this technique as an excuse to introduce readers to principles such as focusing on outcomes over outputs, working closely with users and iterative delivery, and experimentation. 

The book is a gateway drug for new product managers. It is an easy read and will get you hooked on modern ways to ensure that both users and stakeholders get value from your products. It helps people get started easily in a new role and provides a great foundation for going deeper into this field.

This book is all about brand building and it was integral to my advertising copywriting days.

Mark and Pearson use Jung’s 12 archetypes to classify brands, consumer markets, and consumers. We used their system to help our clients identify brand meaning and archetype and then used that as the basis for establishing relationships with customers.

Knowing the brand archetype helped me know what type of character’s story to tell. Brand and story archetypes become a shortcut to letting an audience and prospective customer know your brand story is about their story.

Every company wants to innovate, but it's not always clear how to do that in practice. Competing Against Luck highlights the importance of understanding what "jobs" your customer "hires" your product to do. The ‘Jobs to be Done Theory’ is one of the best frameworks I have seen to drive toward innovation and product-market fit. In the CRO world, we typically think about optimizing experience, but optimizing the product-market fit is equally as important.

Accelerate is a book about data. The authors used data collected during their PhD projects in order to prove The DevOps is effective.

They have all sorts of different ways to measure DevOps, it sufficiency, and the fact that way more projects succeed when you do DevOps, rather than waterfall methodology.

The book essentially show can be used as evidence of return on investment when modernizing your IT department. I am a person who loves data, and thus I absolutely love this book. Also, if you listen to the audiobook version, one of the authors reads it to you and her personality really shines through in a fun way.

I really enjoyed listening to Nicole read a book about to me about data!

The Phoenix Project is a storybook about affect fictious company called parts unlimited.

I swear I must have worked at this company at some point in my career, it feels so familiar! It follows a story of an organization that used waterfall in order to make software and all the problems that happened from using this very old software development methodology.

Throughout the story they ‘discover’ how to do DevOps, slowly improving all of their process is until they have a smooth-oiled software creation machine. This includes many stories about security and why the old ways of doing information security just don't work within a DevOps environment.

The characters in this book are both lovable, and relatable. I would never have thought a fictitious story about an IT department could be so fun to read!

I was a long-time skeptic about the business novel format, but The Goal changed my mind.

In this book, Goldratt presents concepts like Theory of Constraints with a business thriller (seriously). You get to live the same aha moments as the protagonist, Alex Rogo, as he encounters the pipe-smoking philosopher Jonah.

The setting may be a factory, but you’ll find many parallels to your DevOps work in this book.

This book by Donald Miller has improved how I communicate with customers. By applying the seven universal storytelling elements Miller outlines, I've learned to convey my brand's message with unprecedented clarity and impact. This book has not only simplified my marketing approach but also made it infinitely more effective, helping me to truly connect with my audience and stand out in a crowded market.

Miller's framework is a game-changer, offering practical steps to transform any brand's messaging into something genuinely compelling. It is an indispensable resource for anyone aiming to improve their marketing and connect more deeply with their customers.