100 books like Switch

I’ve always been interested—a vast understatement to anyone who knows me—in what makes people tick. I’ve focused on analyzing business actors – bankers, lawyers, investors, executives, shareholders, and others. What do they want? Some combination of money, power, or prestige? How does loving to win fit in? How about hating to lose? When is enough (money/power/prestige) enough? What do they think is ok to do to get what they want? What do they think is not ok? Amazingly, as a law professor, I can pursue that interest as part of my job, and – I think and hope – do so in a way that might help lawmakers, regulators, and policymakers do better.

I am an investor who happens to love writing, music, and simply life in general. I was born in Murmansk, Russia, where I spent my first 18 years. My family moved to Denver in 1991, and I have lived there since. I’m CEO of IMA, a value investing firm where I have creative freedom to focus on things I love. I was so fortunate to stumble into writing; it has completely rewired my mind by providing a daily two-hour refuge for focused thinking. I am constantly on the lookout for new stories and fresh insights. Writing is what keeps me in student-of-life mode, and there is so much to learn!

I have been enthralled with the idea of “dreams come true” for as long as I can remember. In middle school, I discovered the field of psychology. I made weekly trips to the library and read books on personal development, spirituality, and memoirs. This commitment to learning and growth has never wavered. Those early seeds that I planted and nurtured have bloomed into my long-standing career of professional coaching, facilitation, and leading transformational retreats. My passion is empowering others to believe in their dreams and goals and bring them to life. 

I was driven to become a veterinarian for as long as I could remember. Then, in high school, I developed a love of performance. I felt stuck. Should I choose art or science? I chose science, and despite a great career, I felt like something was missing. When I reconnected with my creativity through stand-up comedy, entrepreneurship and other non-artistic creative outlets, I found out what I had been missing. Why do we drop creativity for science? It was a common story. I dove into the research on creativity, and was blown away by how a bit of creativity can make us happier, more resilient, and make workplaces more effective.

We have been coaching and learning about peak performance for four decades. To learn from playing golf ourselves, coaching others to play better, and continuously staying curious and learning from others is a mix that we want to keep alive. It’s not only to perform well that matters to us, but that we also grow as a human being. It’s about excellence and wellbeing. What skills, what culture, and what foundation can make that a possibility? Our deepest wish is for all of us to access our own unique possibilities to be good and happy. 

The truth is, I’ve never fit in. I'm always asking questions like: Why do we do it that way? And, what if we tried this instead? These types of questions, however, though intriguing to me and other creatives, make the keepers of the status quo really nervous. As a professor and narrative inquiry researcher, I study the stories of people who've been silenced—extracting the characters, plot, and setting these narratives have in common. For workplace abuse survivors, a salient theme is they think big! To support this mission, I'm on the Executive Board and serve as the Education Director for the National Workplace Bullying Coalition and am a regular contributor to Psychology Today. 

In 2014 I finally came to the realization that I had become the most negative person I knew. I couldn't stand being that whiney, unhappy person anymore. So even though I didn't know how I was going to do it, I made a no-turning-back decision to kill off Negative Past Mel and become Positive Future Mel. The first step in my how was a book that taught me how to create a morning routine. That book saved me and set me on a path of personal growth and development and helped me take my first steps forward to becoming a version of Future Mel I actually enjoy being!

I'm a Professor of Finance who specialises in purposeful business and purposeful living. My work on the former shows how companies driven by purpose are ultimately more successful than those driven by profit alone. My interest in the latter stems partly from the former, but also from 20 years of teaching MBA students at MIT, Wharton, and London Business School. While my day job is to teach finance equations, often even more important to my students’ career success and life happiness is living with purpose. There are many self-proclaimed gurus on this topic who shoot from the hip, so I am particularly interested in books based on scientific research.

As both a professor of graphic design and creative director of Fast Company, I’m dedicated to helping others be more creative. At Fast Company, my job is to ensure the visuals for the world’s leading business media brand are consistently innovative. (Yea…no pressure.) Honestly, sometimes it’s tough to be innovative when I’m faced with a squeezed schedule, a towering to-do list, and a bargain basement budget. But, as a marathoner, I’ve learned that if you want to be successful, you need to push through sub-optimal circumstances. That’s where these five books come into play: they all provide relatable stories and insights into achieving success, despite tough odds. Let’s do this.

As someone who has felt the consequences of spending too much time online on distractions, I am compelled to share how much better life can be when we are conscious of the time we spend online. In my early twenties, I experienced digital addiction. I managed to turn things around by cultivating discipline and finding purpose in life. In the process, I developed a deep interest in neuroscience and psychology. My book explains how you can take conscious control of your life in a practical way based on my experience backed up by research.