Why am I passionate about this?
Over the years, as a Professor of English at St. John's University, NY, I have shifted my research from American literature to popular culture, specifically rock music, a passion first ignited when I watched the Beatles on The Ed Sullivan Show, and re-ignited time and time again over the years. I have written articles, reviews, interviews, and a few books and I edit Popular Music and Society and Rock Music Studies.
Thomas' book list on rock music and rock bands
Why did Thomas love this book?
With Gender, Branding, and the Modern Music Industry, Kristin Lieb provides an enlightening but often troubling account of the contemporary pop music industry. By focusing on women artists in the post-MTV era, Lieb demonstrates that female pop singers are judged more than ever on their sex appeal—despite the advances of the women’s movement over the past several decades. Lieb draws from both theorists and music industry insiders, giving her conclusions weight and credibility. Yet despite its frequently disturbing findings, the book is not overly cynical. Lieb, an energetic writer, has managed to maintain her enthusiasm for pop music.
1 author picked Gender, Branding, and the Modern Music Industry as one of their favorite books, and they share why you should read it.
Gender, Branding, and The Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience.
This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars -- and the industry power brokers who make their fortunes -- have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star's…
- Coming soon!